Manager, Monetization

About the role

Develop and own the free-to-paid conversion strategies and tactics Translate customer insights, competitive trends, and performance data into actionable strategies that increase conversion and reduce churn. Lead ideation, validation, execution, and ongoing performance monitoring for all in-scope initiatives. Partner closely with Product, Pricing & Promotion, Engineering, and Partnerships to deliver a prioritized, measurable roadmap with clear KPIs. Optimize the purchase funnel, leveraging A/B tests, segmentation, UX refinements, and pricing/promotion strategies. Collaborate with Data & Analytics to define success metrics, build dashboards, and diagnose performance drivers. Work with Pricing & Promotions teams to operationalize global offers and ensure cohesive market strategy. Work with Onboarding & Engagement to ensure customers understand the value of the product before introducing monetization opportunities Build operational rigor in planning, reporting, process documentation, and project governance. About You: 6+ years in subscription monetization, growth, consumer revenue, or lifecycle conversion, ideally at a global consumer tech or digital subscription company. Proven success optimizing free-to-paid conversion funnels Deep analytical acumen: comfortable with data, experimentation, segmentation, and performance modeling. Strong product instincts and experience partnering with Product, Engineering, Data Science, and Design. Operationally minded with a track record of building scalable systems, processes, and workflows. Outcome-oriented, strategic, and experiment-driven. Comfortable balancing long-term vision with short-term impact. Highly collaborative, influential, and adept at driving alignment across functions. #LI-Hybrid Company Overview McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users' needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment. Company Benefits and Perks: We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees. Bonus Program 401k Retirement Plan Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage Paid Parental Leave Support for Community Involvement 14 Paid Company Holidays Unlimited Paid Time Off for Exempt Employees 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status. The starting pay range for this position is $109,240.00-$179,462.50. McAfee takes into consideration an individual's skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner. Please click here to view and download the Job Applicant Privacy Notice, which applies to all McAfee job applicants who are residents of the state of California.