Marketing Lead (Content, Brand & Growth)

About the role

We are hiring a Marketing Lead who is hungry, creative, and ready to move fast . You will own strategy and execution across brand, content, and demand generation, while putting the foundations and processes in place that scale with us. Working directly with our founders and GTM leaders, your work will reach executives at home health agencies, clinicians, and technologists shaping the future of home health. If you get just as excited about building the engine as driving it, this role was made for you.

Responsibilities

• You'll drive projects across content, brand, and growth marketing, including:
• Brand & Content Creation
• Design beautiful marketing materials: case studies, flyers, one-pagers, decks
• Create product marketing content: demos, feature launches, videos
• Produce blogs, SEO-driven content, and white papers
• Build thought leadership content around AI, healthcare, and our team
• Develop sales enablement materials for AEs & SDRs
• Write compelling narratives grounded in user stories and outcomes
• Growth & Demand Generation
• Run consistent outbound and nurture email campaigns
• Execute paid acquisition experiments
• Manage all social channels
• Lead webinar planning, execution, and content
• Drive conference strategy: lead lists, dinners, attention-grabbing campaigns
• Continuously improve website content and SEO performance
• Experiment with new lead channels and user advocacy motions
• Partner with Customer Success on customer delight programs (gifts, spotlights, social proof)
• You Might Be a Great Fit If You Are
• 7+ years into your marketing career
• Obsessed with crisp storytelling, design, and execution - not theorizing
• Able to take a fuzzy idea and turn it into a polished asset without handholding
• Excited to speak with users, extract insights, and turn them into content
• Energized by a fast-paced environment with high autonomy
• Comfortable owning end-to-end deliverables and being accountable for outcomes
• Why Join Us
• 🏥 Platinum health, dental, and vision insurance
• 🏖️ Flexible PTO
• 🤖 Be at the forefront of LLM innovation in healthcare
• 🚀 Founded by AI Researchers from Cornell and Amazon Alexa
• 👩⚕️ Make a tangible difference in the lives of clinicians and patients
• 🧠 Work on a mission that matters, backed by AI innovation and top-tier investors
• Make a Real Difference - Hear from our users:
• 👨⚕️ "If I had to give Roger a rating out of 10, I'd give it an 11! You guys changed my life!!"
• G.M. from San Francisco, Registered Nurse
• 👩⚕️ "Roger AI saves me hours per day. I can easily focus on my patients now too."
• J.L. from Tucson, Registered Nurse
• 👩⚕️ "Being a single mom is tough, but with Roger I can take the time to go to my daughter's soccer game and also pursue further education."
• T.M. from Dallas, Licensed Vocational Nurse
• If you're interested in joining a fast-growing healthcare AI startup, we'd love to hear from you TODAY!

Benefits

Additional Information

About Roger Healthcare Roger Healthcare has built the leading AI-powered clinical documentation platform for home health. Thousands of clinicians use Roger every day to reduce documentation time by more than 80% and reclaim hours of patient-facing time. We are growing fast, backed by top-tier investors, and reshaping how care is delivered to older adults across the country. We're expanding our go-to-market team in San Francisco and looking for someone who wants ownership, creativity, and the chance to shape how Roger shows up to the market. This is not a support role - it is a hands-on, full-stack Marketing position for someone who wants to build a category-defining brand in healthcare AI.

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