Western Alliance Bank is seeking a Senior Marketing Director to lead marketing strategy and execution for key business lines while ensuring strong operational discipline across the marketing organization.
Support key business line leaders with customer experience management, sales support, public relations activities and helps to identify and pursue market opportunities.
Lead department risk and control framework, audit readiness, compliance integration into marketing workflows, policies and procedures oversight, vendor governance and third-party risk alignment plus data and process/project governance.
Responsible for high profile and specialty projects for the company.
Oversee placement of marketing assets for all media outlets for associated business areas (print, radio, TV, online, billboard, etc).
Oversee promotions and campaigns to support the selling of bank products and services.
Oversee development of presentation decks, talking points and other materials for executives and other spokespeople. Also responsible for ensuring the website content is fresh and engaging and compliant for auditing purposes.
Lead marketing strategies and budgets for key lines of businesses, new or enhanced products, company strategic initiatives and special projects.
Oversees the marketing budget including reforecasting and planning.
Analyze and report on return on investment for marketing spend.
Partner with management on community sponsorships, donations, and Community Reinvestment Act contributions.
Lead market and competitive research. Act as an advisor for key business lines and ensure positioning is effective.
Oversee final reporting on event marketing initiatives and makes recommendations about future event marketing investments.
Serve as marketing representative on operational and risk committees and creates risk assessments as it relates to Reputation Risk and track and communicate key metrics for company-wide risk reporting.
Provide analysis to executives and sales team on best practices, market trends and shifts, and performance monitoring metrics.
Serve as marketing representative on operational and risk committees.
Create risk assessments as it relates to Reputation Risk and track and communicate key metrics for company-wide risk reporting.
Lead and develop a team; responsible for hiring, coaching, performance management, training and development.
Requirements
15+ years of related experience in Marketing & Communications or similar field.
High school diploma required; Bachelor's degree or equivalent experience preferred.
Previous leadership experience required.
Advanced to expert knowledge of marketing campaign management across channels. Knowledge of marketing processes including but not limited to creative work, messaging, managing agencies and vendors, budgeting, etc.
Intermediate to advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
Advanced to expert skills in personal computer operation, marketing program management, Workfront or other project management tools.
Advanced experience in Financial Services and/or Banking, or similar field.
Expert speaking and writing communication skills.
May require up to 25% travel.
Benefits you'll love:
We offer all the important things you'd want - like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching pro
Westernalliancebank · Phoenix, AZ