Email Marketing Coordinator & CRM Admin

Benefits

Additional Information

Porch Group is a leading vertical software and insurance platform and is positioned to be the best partner to help homebuyers move, maintain, and fully protect their homes. We offer differentiated products and services, with homeowners insurance at the center of this relationship. We differentiate and look to win in the massive and growing homeowners insurance opportunity by 1) providing the best services for homebuyers 2) led by advantaged underwriting in insurance 3) to protect the whole home As a leader in the home services software-as-a-service ("SaaS") space, we've built deep relationships with approximately 30 thousand companies that are key to the home-buying transaction, such as home inspectors, mortgage companies, and title companies. In 2020, Porch Group rang the Nasdaq bell and began trading under the ticker symbol PRCH. We are looking to build a truly great company and are JUST GETTING STARTED. Job Title : Email Marketing Coordinator & CRM Admin Location : India Workplace Type: Remote Job Summary The future is bright for the Porch Group, and we'd love for you to be a part of it as our Email Marketing Coordinator & CRM Admin. We are seeking an Email Marketing Coordinator & CRM Admin is responsible for managing and optimizing customer relationship management (CRM) systems and executing email marketing initiatives that support lead nurturing, client engagement, and event participation. This role bridges the gap between marketing automation, data management, and creative campaign execution - ensuring that all client touchpoints are efficient, data-driven, and brand-aligned. What You Will Do as a Email Marketing Coordinator & CRM Admin Maintain and optimize the CRM system to ensure data accuracy and integrity. Manage contact segmentation, email lists, and automation workflows. Support campaign setup, tracking, and performance reporting. Administer authentication (SPF, DKIM, DMARC) and ensure deliverability best practices. Test and refine subject lines, personalization, and cadence strategies. Oversee the collection, cleansing, and organization of client and prospect data. Regularly audit CRM databases to remove duplicates, correct errors, and maintain compliance. Collaborate with sales and marketing to align database structure with campaign goals. Execute email cadence and automation strategies for client nurturing and engagement. Implement 1:1 authentication and beta testing of subject lines and timing strategies. Track open rates, click-through rates, conversions, and optimize for engagement. Develop and manage automated workflows that improve client experiences and internal efficiency. Monitor and refine the client journey to ensure timely communication and follow-up. Coordinate with cross-functional teams to align automation with business goals. Support marketing event logistics including communication, invites, and follow-up. Manage event-related CRM data and coordinate Zoom or virtual event setups. Compile prospect and attendee research to support outreach (e.g., ALTA new clients, events lists). Build and maintain marketing landing pages and web forms to capture leads and event registrations. Ensure smooth integration with CRM and analytics tools. Test and optimize forms for conversion and user experience. Collaborate with design teams to create branded email templates, graphics, and web assets. Ensure consistency with brand guidelines across all creative outputs. What You Will Bring as a Email Marketing Coordinator & CRM Admin Bachelor's degree in Marketing, Communications, or related field. 2+ years of experience in CRM management and email marketing. Proficiency with major CRM and marketing automation platforms (e.g., Constant Contact, HubSpot, Salesforce, Active Campaign, etc.). Strong analytical skills with experience in data management and reporting. Familiarity with email authentication, deliverability, and compliance standards. Preferred Experience in event marketing or client journey automation. Knowledge of HTML/CSS for email and landing page customization is Preferred. Basic graphic design skills (Canva, Adobe Creative Suite, or similar) is preferred. Detail-Oriented: Ensures data accuracy and process consistency. Tech-Savvy: Comfortable navigating CRM, web, and automation tools. Creative & Analytical Balance: Blends design sense with measurable outcomes. Collaborative: Works effectively with marketing, sales, and operations teams. Organized & Proactive: Manages multiple tasks and deadlines efficiently. Proven experience working with US based business teams Excellent written and communication skills, both English and Hindi Ability to work within core US business hours / time zone expectations - Eastern Standard Time (EST) overlap. Working Hours: 8 Hours (Excluding breaks) 4 Core US Hours Overlap (7:30pm- 11:30pm IST) 4 flexible hours (IST) Workspace: A quiet space to work, an internet connection of at least 30 Mbps download | 10 Mbps upload