University Of Southern California · Los Angeles, CAPrepare for this interview
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USC Online is seeking a Marketing Administrator to execute the day-to-day marketing operations for online graduate degree programs. This role requires excellent communication skills, analytical skills, digital media knowledge, attention to detail and demonstrated ability to understand market segments and targeting. Experience using a CRM, marketing automation software, social media monitoring software and proficiency in Canva strongly desired, but not required. Additionally, the successful candidate will also demonstrate the ability to problem solve and think critically, and also be able to adjust to a rapidly changing environment. This is a hybrid position; must be willing to be in office on a regular basis. USC Online is a center of excellence in online education, with the goal of providing operational capacity to schools in market research, online strategy, program marketing, enrollment and admissions. This individual will partner with schools within USC to market online graduate programs. We are looking for collaborative individuals comfortable in a start-up environment and dedicated to producing the highest quality work. Job Accountabilities Administer day-to-day marketing operations support for USC Online. Participate in the development of marketing goals, objectives, plans and strategies. Assist in determining target markets. Assist with marketing reporting. Analyze and evaluate research, current market conditions and trends to assist in determining development and direction of marketing plans and projects. Design and produce marketing reports and/or proposals for department use. Make recommendations based on research, trends, etc. Manage email strategy and write email campaigns geared towards prospective students. Create and manage social media and content calendar. Schedule posts and monitor social media channels. Analyze trends and evaluate competitor strategies. Create regular social media reports to share with the team. Assist with content creation and content strategy for news pages. Develop promotional material and advertisements and administer marketing campaigns. Manage posting and updating content on the website. Update branded documents and presentations as needed; maintain branding and graphic identity guidelines. Assist with communications to potential and existing students. Assist director with special marketing projects and administrative tasks, as needed.
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