Catering Sales Manager
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About the role
We're Sonesta International Hotels. The 8th largest hotel company in the U.S.-and growing fast. An epic blend of full-service and focused hotels in major cities, Sonesta's uniquely diverse portfolio of owned, managed, and franchised properties makes us everywhere you want to be. Driven by the human side of hospitality, we deliver service with passion, loyalty with purpose, and experiences that truly connect. Together We Thrive -bringing quality, value, and amazing hospitality to every guest, every stay, across 1000+ properties in eight countries and counting. Job Description Summary The Catering Sales Manager reports to the Director of Sales and Marketing, and oversees the functions of Catering and Conference Services. The position ensures implementation of Sonesta's service strategy and initiatives. Job Description The position has overall responsibility for executing all property events with a seamless turnover from Catering/CS to operations and back to Catering/CS. Ensures the team meets Sonesta's customer needs, ensures employee satisfaction, focuses on growing event revenues and maximizes the financial performance of the department. With a new product in 2020, the Senior Catering Sales Manager is responsible for client outreach and education, including entertaining and in-house site visits with new prospects and existing clients. Principle duties and responsibilities (Essential Functions) include: - Professionally represent the hotel in community and strategic networking events. - Participate as a team player with other Senior Sales Managers. - Provide constructive feedback to all departments and to hotel catering/conference service team. - Actively participates and in DBR, BEO, and resume meetings - Responsible for monthly, quarterly and annual banquet and catering forecasting. - Ensure that function bookings, catering and group resumes, amenity forms, and banquet event orders are prepared and distributed accurately and efficiently. - Ensure meeting and function rooms are properly maintained at all times liaising with food and beverage outlets regarding reservations and flow of clients. - Be the champion for proper usage of Delphi to ensure data and reports may be extracted. Lead and support catering/cs team to ensure Delphi standards are current and accurate. - Be a leader and role model to all employees. - Additional duties as necessary and assigned. Job Responsibilities: - Assist with the entire catering and conference services team ; carry out supervisory responsibilities in accordance with company policies which may include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. - Establishes a sense of urgency with the team to understand and achieve the needs of the hotel. Operational/Functional: - Works with General Manager, Director of Finance, DOSM, Executive Chef and Sales/Catering/CS team to develop and execute revenue management strategies to maximize space usage while driving higher average checks. - Works closely with Catering/CS team to ensure financial accuracy with forecasting. - Consistently reviews monthly budget and team production to goal. - Ensures that the catering team is properly deployed, is working the correct market segments, and participates in strategic networking activities. - Works with culinary team to ensure pricing of catering menus is consistent with competitive set. - Reviews and responds to results of Meeting Metrix Survey. - Responsible for Banquets and Catering revenue. Strategy and Planning: - Works with DOSM to develop and execute catering strategies presented in the strategic sales plan, implementation and administration of the Catering/CS budget and the establishment of annual seller goals. - Regular analysis of industry intelligence reports (Property forecasting tools, Knowland etc.) Pulls and analyzes appropriate data to develop and recommend appropriate actions. - Develops and approves catering and cs team annual goals, and reviews and revises the goals as needed midyear. - Directly works with the DOSM team to develop strategies for public relations, advertising, marketing/sales providers with responsibility for promoting food and beverage efforts of hotel. - Develop and execute KPI's against existing and new target accounts to achieve and exceed sales quotas within the assigned segment. Financial Management: - Drive Top Line Revenue. - Work closely with the catering team towards achievement of aggressive both quarterly and annual goals for production and consumption. - Encourages calculated risk-taking to generate incremental revenue and deliver excellent guest service. - Work closely with conference services team towards achievement of food and beverage goals. - Financial Acumen. - Reporting and Analytics. - Knowledge of Hospitality Systems. - Researches and analyzes new products, pricing and services of comp