Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.
Lead the consumer segmentation and audience identification processes.
Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics
Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.)
Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.
Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies.
Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
Providing ad hoc support to the clients to solve broad strategic marketing problems.
Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
Internal facing responsibilities:
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
Recruit new talent.
Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.
Required Skills
Industry Knowledge in marketing analytics and data (1 st and 3 rd party data solutions, data lakes, data clean rooms, aggregated and user level data).
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
Expertise in audience-based marketing and data-driven advertising.
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
Proven leadership ability and strong, impactful client relationship experience.
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs.
Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).
Education and Experience
A university degree and 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
Employment Transparency
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilit
Benefits
Dental insurance401(k)Equity / stock options
Additional Information
The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients' business goals.
Mediabrands · Chicago, IL