Senior Brand Strategist

About the role

Brand & Creative Strategy Roll out McAfee's overarching brand strategy, positioning, promise, and narrative. Lead brief development and strategic oversight for brand, creative, campaigns, and internal initiatives Develop brand governance cadence and support brand governance by providing strategic engagement, briefings, guidanceand approvals for other teams Translate audience, cultural, and category insights into actionable creative insights, briefs and clear direction for creative teams - Partner closely with the VP Brand and cross-functional leaders to ensure brand and strategy alignment across all consumer experiences Author strategic narratives and business cases for brand extensions - partnerships, activations and more Build repeatable strategic frameworks, templates, and tools that elevate strategic consistency across the organization Advance McAfee's POV on cultural and behavioral trends, competitive landscapes, and category white spaces Drive clarity across messaging architecture, customer journeys, persona development, and brand storytelling Insights, Research & Data Translation Support the development and interpretation of quantitative and qualitative research, brand health tracking, audience segmentation, and behavioral insights in partnership with insights and analytics Translate complex data into simple, compelling insights that inspire creative work and help stakeholders make informed decisions Drive measurement and optimization of brand equities - translate insights framework into brand storytelling, messaging, and positioning across all channels Cross-Functional Influence & Collaboration Collaborate with Product, Creative, Comms, Growth Marketing, PMMs, internal stakeholders and Executive Stakeholders to connect brand strategy to business objectives Partner hand-in-hand with the in-house creative team to guide concepting, idea development, messaging strategy, and creative articulation Provide strategic leadership to external creative, research, and brand partners; evaluate and guide their strategic output Thought Leadership & Vision Act as the brand's internal advocate for insight-driven thinking and creative excellence Bring fresh thinking, inspiration, and intelligence to creative reviews, leadership discussions, and brand planning cycles Proactively identify new opportunities for McAfee to differentiate, innovate, and lead in the digital safety space About you: At least 10 years (we'd love more!) in brand strategy, creative strategy, and strategic planning within top-tier creative agencies, global brands, or innovative technology companies Demonstrated excellence in developing brand strategies, creative briefs, and insight-driven storytelling that leads to award-winning or high-performing work Experience working directly in consumer brands, ideally with exposure to tech, digital security, or subscription-based products Exceptional strategic thinker with strong analytical, conceptual, and narrative-creation abiliti