Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement - advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.
The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida.
Responsibilities
Go-to-Market Strategy & Product Launches
Own end-to-end commercialization strategy and go-to-market planning for priority initiatives across key solution areas, including launch strategy, audience definition, value story, readiness, and GTM handoff.
Define success metrics for launches and track performance to optimize results over time.
Define and refine TAM, ICP/JTBD, segmentation, buyer, and use-case clarity for priority growth plays, in partnership with leadership, RevOps, and Product.
Identify where current market assumptions are weak, where sharper targeting is needed, and where additional research would improve commercial decision-making.
Translate market and segment insight into clear commercialization implications for demand generation, sales, packaging, and go-to-market strategy.
Positioning & Messaging
Develop differentiated, audience-specific positioning and messaging frameworks for faith-based buyers; including church administrators, parish business managers, diocesan leaders, and ministry staff.
Translate complex product capabilities into clear, benefit-driven narratives that resonate with both Protestant and Catholic audiences.
Maintain a messaging architecture that is consistent across channels and evolves with the market.
Create and refine positioning and message frameworks for priority initiatives, ensuring each motion clearly defines the customer problem, differentiated value, proof, and why now.
Competitive Intelligence & Market Insights
Track competitors, market shifts, buyer behavior, and commercial trends within the faith-based software market.
Conduct win/loss analysis and synthesize market insight to inform positioning, sales strategy, and prioritization decisions.
Develop commercial insight that helps the business focus on the right segments, motions, and differentiated value stories.
Sales Enablement
Develop strategic sales narratives, core enablement materials, and messaging frameworks that equip Sales to win priority opportunities, in partnership with the appropriate teams .
Partner closely with Sales leadership to understand buyer objections, pipeline dynamics, and competitive challenges.
Deliver training sessions and messaging workshops to ensure consistent positioning in the field.
Customer & Audience Understanding
Conduct qualitative and quantitative research; including customer interviews and surveys to build rich personas and buyer journey maps.
Surface customer and market insight that informs product strategy, commercialization decisions, segmentation, messaging, and campaign focus.
Clarify audience distinctions that help Demand Gen and Sales target more precisely and avoid overly broad go-to-market execution.
Content & Campaign Partnership
Partner with Demand Generati
Benefits
Remote work options
Additional Information
Ministry Brands is looking for a Principal Product Marketing Manager to join our growing team!
Ministrybrands · Mb Home Office