Sr. Manager, Marketing Mix Modeling (MMM)

About the role

The GTM team at Ovative is the measurement bridge - the application layer between modeling and client impact. We span the entire MMM lifecycle: from data and EDA through model build, QA, results delivery, and optimizations. We are a small, focused team of deep MMM experts who build the AI-powered tools, systems, and processes that let our expertise scale at the pace clients and the industry demand. We partner closely with Data Science, our client-facing analytics team, and the Product team - serving as the connective tissue that turns modeling capability into client decisions and best-in-class tooling. The Senior Manager, MMM is a senior leader and hands-on contributor who brings deep MMM expertise to how we deliver, what we build, and how we work. This role is not about running models - it's about applying deep MMM expertise to govern quality, design better processes, build tools that codify best practices, and ensure clients receive clear, confident insights that drive real decisions. You will own delivery quality, build AI-powered tools and automations, and serve as the expert the team and clients rely on when questions get hard. If you want to be a force multiplier for a high-performing measurement team - and believe great expertise and great systems are not mutually exclusive - this role is for you.

Responsibilities

• MMM Delivery Quality & Standards
• Own delivery quality and consistency across MMM implementations, refits, and testing integrations - not by doing the modeling, but by governing what good looks like
• Establish and maintain MMM standards: prior frameworks, QA criteria, spec design, expectation documentation, and diagnostic interpretation
• Pressure-test model outputs against real-world marketing context before they reach clients
• Lead the integration of incrementality testing and experiment learnings into MMM frameworks
• Partner closely with Data Science on model design and interpretation - the bridge between technical execution and delivery
• Client Delivery & Activation
• Translate complex MMM outputs into clear, actionable guidance that drives real investment decisions - faster, more consistently, and with fewer surprises
• Lead client-facing conversations on results, model confidence, and investment implications with authority and clarity
• Ensure clients understand what the model shows, what it doesn't, and how to act on it confidently - reducing the gap between insight and action
• Reduce time to insight - the work this role enables means clients don't wait as long, and what they receive is clearer and more decision-ready
• Coach the client-facing analytics team on how to deliver MMM results and navigate complex client questions independently
• Raise the bar on delivery quality across every engagement
• AI Tools, Process Builds & Product Partnership
• Actively build AI-powered tools, automations, and process improvements that reduce manual work and scale delivery across the GTM team
• Own a tooling agenda: identify what needs to be built, sequence it, and drive it from POC through full release
• Partner with the Product team to surface delivery-side needs, influence the product roadmap, and co-create best-in-class MMM solutions at scale
• Contribute to shared GTM tools including priors automation, model confidence tooling, break-fix diagnostics, and results delivery standardization
• Use Claude, Posit, and approved AI environments to build and ship solutions
• Cross-Functional Partnership
• Serve as the primary bridge between Data Science, the client-facing analytics team, and the GTM team - aligning on objectives, clearing blockers, and driving delivery forward
• Partner with client delivery and project management on workflows and handoff processes
• Contribute to quarterly GTM prioritization planning - bringing delivery signals and tooling needs to the table
• Flag process or tooling needs that require involvement from the Product team or data infrastructure team

Requirements

• 6+ years in marketing analytics, marketing science, or a related measure

Benefits

Additional Information

About Ovative Group: Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

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