Senior Web Designer

About the role

About Willow: Willow is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives. About the role: We're looking for a Senior Web Designer to join our team and create high-impact, performance-driven digital experiences. In this role, you'll lead the design of fully responsive, conversion-focused web experiences from concept through launch, with a strong emphasis on marketing landing pages, paid ad creatives, and brand-led executions. You'll also play a key role in the redesign and evolution of the Willow website, helping shape how the brand shows up across core web experiences. You'll collaborate closely with cross-functional teams to ensure every design decision supports business goals, elevates user experience, and maintains strong, consistent brand expression across all digital touchpoints. Responsibilities: Marketing & Visual Design - Designing high-converting landing pages tied to campaign goals, maintaining brand consistency across digital channels, and producing creative assets (banners, promo visuals, launch materials) that translate marketing strategy into visual narratives. UX, Research & Strategy - Conducting user research, analyzing competitors and performance data, and partnering with marketing/product teams to hypothesize and design A/B tests aligned with growth goals. UI Design & Prototyping - Creating wireframes and interactive prototypes in Figma, designing polished interfaces that follow brand guidelines, and iterating based on data and feedback. Usability, Accessibility & Inclusivity - Planning and running usability tests, ensuring designs meet accessibility standards, and staying current on inclusive design practices. Design Systems & Documentation - Building and maintaining scalable design systems, producing style guides and UI specs, and delivering clean design handoffs to engineering. Collaboration & Ownership - Working closely with developers, PMs, marketers, and stakeholders, leading design discussions, and owning decisions end-to-end. They're also expected to stay current on design and web trends to keep output quality high. Requirements: 5+ years of professional web/digital design experience, ideally in DTC, ecommerce, or high-growth startup environments Demonstrated experience designing for marketing and growth (landing pages, paid ad creative, campaign launches) with measurable conversion outcomes Hands-on experience designing ecommerce flows - product pages, checkout, purchase funnels, and post-purchase experiences Experience running or designing for A/B tests and experimentation programs A strong portfolio showcasing shipped marketing websites, landing pages, and digital campaigns Expert-level Figma (components, auto-layout, variables, prototyping, design system management) Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, and ideally After Effects for motion) Strong graphic design fundamentals - typography, color theory, layout, visual hierarchy, and composition Deep understanding of responsive/adaptive design and mobile-first principles Working knowledge of HTML/CSS fundamentals Familiarity with WCAG accessibility standards and inclusive design practices Experience building and maintaining scalable design systems Strong written and verbal communication, with the ability to articulate design rationale to non-designers (marketers, execs, engineers) Comfortable receiving and incorporating feedback from multiple stakeholders without losing the thread of the original intent Self-directed and proactive - able to take an ambiguous brief and drive it to a shipped outcome Commercially minded - understands that design in this role serves business outcomes, not just aesthetics Detail-oriented, with high standards for craft and polish Comfortable working in a fast-paced environment where priorities shift and timelines compress Collaborative, low-ego, and able to disagree constructively Nice to Have Experience in health, wellness, telehealth, or regulated industries (familiarity with compliance-aware design) Hands-on Webflow experience Motion design skills (Lottie, After Effects, or Figma's prototyping for micro-interactions) Experience designing for paid social ad formats (Meta, TikTok, YouTube) at scale Familiarity with analytics tools (GA4, Amplitude, Hotjar, Fullstory) and how to read funnel data Understanding of SEO principles as they relate to page design and structure Experience partnering with copywriters on messaging-driven landing pages Previous agency background combined with in-house experience What's in it for you? As full-time member of our team, you'll enjoy: Flexible hours Work wherever you choose Fun and casual work environment Employee engagement activities and virtual gatherings We are a dive