Senior Marketing Analyst, Marketing Analytics

About the role

Tabby creates financial freedom in the way people shop, earn and save by reshaping their relationship with money. Over 20 million users choose Tabby to stay in control of their spending and make the most out of their money. The company's flagship offering allows shoppers to split their payments online and in-store with no interest or fees. Over 40,000 global brands and small businesses, including Amazon, Noon, IKEA, and SHEIN use Tabby to accelerate growth and gain loyal customers by offering easy and flexible payments online and in stores. Tabby generates over $14 billion in annual transaction volume for its partner brands and is the highest-rated, most-reviewed, largest, and fastest-growing FinTech in the GCC region. Tabby launched in 2019 and has since raised +$1 billion in equity and debt funding from global and regional investors, and now has an implied valuation of $4.5 billion. About the role The Senior Marketing Analyst will work with our marketing team and help us evaluate marketing efficiency and find the best way to acquire new and reactivate existing users. You'll collaborate closely with Analysts, Marketing, and Product teams. What you will be doing Act as an analytical partner to the Head of Marketing and Performance Marketing leads, challenging plans and shaping data-backed channel mix and budget decisions, including evaluation of customer acquisition cost, customer spending forecast, and finding an optimal mix of marketing channels; Own the mobile attribution framework across paid and organic channels, including setup, maintenance and quality control in tools like AppsFlyer, Adjust, etc. Design, run and analyse experiments to measure incrementality, including holdout tests, geo experiments and conversion lift studies, and translate results into clear, actionable recommendations. Generate hypothesis, conduct research and A/B tests, and present your findings clearly and compellingly to highlight the importance of your insights Measure the impact of offline and upper-funnel campaigns (OOH, TV, radio, etc.) on app installs, sign-ups, branded search and other performance metrics using appropriate analytical approaches. Support and monitor existing performance marketing metrics, identify areas for improvement, and develop new metrics that inform decision-making across the organization. Develop data visualizations and reports that are informative and easily understood by business and product teams. Own the necessary data flows in collaboration with the Data Engineering team, from defining requirements to validating data quality. What you will need Minimum of 3 years of work experience as a data/marketing analyst. Deep hands-on experience with mobile attribution tools such as AppsFlyer, Adjust or similar, and troubleshooting. Solid understanding of iOS and Android attribution flows, including SKAN, ATT consent, deferred deep links and in-app event tracking. Proficiency in SQL and relational databases. Proficiency in data visualization tools, particularly Tableau. Proficiency in digital marketing platforms from Meta and Google; Knowledge of Python (Pandas, Numpy, Statsmodels, Matplotlib, etc.) is a plus. Experience in designing and conducting A/B tests is a plus. Experience with LTV forecasting and cohort-based revenue modelling is a strong plus. Strong quantitative skills and a structured approach to problem-solving. Ability to analyze issues, identify root causes, and recommend solutions. Fluent English level Job Benefits Relocation and Employment We offer remote work from anywhere in the world (our schedule is based on Dubai time though) and are happy to work out an individual relocation plan for you. Our employees have the opportunity to choose a country for registration: at the moment those are Armenia, Georgia, Serbia, Poland, Spain. What you can expect We offer flexible working hours and trust you to work enough hours to do your job well, at times that suit you and your team. A working environment that gives you autonomy and responsibility from day one. You should be comfortable with the idea that the quality of your work will influence the shape of your career. Participation in the company's employee stock options program. We are passionate about creating an inclusive, high-performing workplace that gives people from all backgrounds the support they need to thrive, grow, and meet their goals (whatever they may be). If this sounds exciting to you, we'd love to hear from you! Originally posted on Himalayas