Manage your own process: identify research objectives, create research proposals and plans, and conduct a variety of studies via vendor management or in-house tools/resources.
Generate actionable insights about the brand, consumers, customers, the market and trends to assist in the development of the emerging markets teams strategy.
Recommends brand strategies and tactics based on consumer and customer learning/insights and participates in the development of those strategies.
Assists stakeholder and partner teams in developing insights that drive communication briefs and evaluating potential communication solutions.
Leads the process of understanding consumer perceptions of creative ideas via concept testing.
Support the identification and prioritization of gaps in knowledge and understanding to inform the development of research plans that meet the teams' needs. Use best research models and approaches to optimize results within budgets.
Lead process of briefing and selecting appropriate research design and methodology.
Visually and verbally distill information down to the key findings and produce a compelling story through data visualization.
Interpret findings and socialize insights in coordination with stakeholders that drive action.
Answer data, research and insights queries, drawing on their ability to manipulate databases, using continuous and ad hoc data sources.
Has the ability to interpret qualitative and quantitative data and convert this into real information.
Utilize all available sources to identify relevant consumer trends and behaviors and synthesize with other learning. Able to translate insights into strategic implications.
Understands and anticipates research needs and is the "voice" of the consumer in key projects.
Proactive in self-development and stays up to date with relevant industry and market trends.
Demonstrate desir
Additional Information
Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.
Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
Realtor.com seeks a Marketing Insights Lead, AI & Emerging Tech to help us quickly grow our strategic research and AI enablement capabilities. This role offers a unique opportunity to work on high impact projects and build a new capability in an exciting time in the real estate industry; informing strategies and actions that will deliver the next generation of growth for Realtor.com. The right candidate has expertise in consumer insights, market research, and using AI as a research tool (synthetic data, digital twins, etc). This person is comfortable working cross-functionally across the full spectrum of research and working in white space to build a new function. You communicate insights and results as actionable recommendations, inspiring improvements to new and existing products and marketing strategies. This person brings conviction for their thinking balanced by an open ear and mind. An excellent communicator, this person can turn strategic thoughts into impactful presentations that are delivered with confidence and authority.
This role reports to the VP of Research & Insights and will help expand AI as a research tool to the organization, using those tools to run strategic insights initiatives. The individual will work closely with stakeholders across product, performance and marketing teams. This person acts as catalysts for big, profit driving ideas, inspiring teams and senior leadership, by understanding what matters to consumers and delivering insights which unlock significant brand and business growth. This role will be a strategic 'thought partner' who is responsible for actionable consumer understanding, strategy recommendations, research strategy/implementation, analysis, presentation and collaborating on implementation of those recommendations. They will be capable of identifying compelling insights that can be used to develop solutions to business questions and opportunities as well as identifying knowledge gaps to fuel future growth.
Rdccareers · Austin, TX