Conversion Optimization Manager - Apple Retail Online

About the role

This role leads a team of analysts responsible for understanding and improving how customers engage with Apple's e-commerce site - from first click to completed purchase. You will oversee two core functions: conversion and site engagement analytics, and a dedicated A/B testing practice that enables data-driven decision-making across the online retail business. This is a highly collaborative role, partnering closely with merchandising, product, and marketing teams to surface insights that directly influence the online shopping experience. - Lead site engagement and conversion analytics - Own the team's analysis of customer behavior across the online shopping journey, including on-site merchandising performance, buy flow efficiency, and friction and fallout identification; translate findings into actionable recommendations for cross-functional partners. - Manage and grow the A/B testing function - Oversee the end-to-end experimentation practice, including test design, execution, statistical rigor, and results communication; establish standards and frameworks that scale the team's testing capability. - Deliver recurring and ad hoc reporting - Drive the development and maintenance of performance dashboards, journey analyses, and executive-ready reports that track conversion health and inform site optimization priorities. - Develop and mentor a high-performing analytics team - Provide strategic direction, coaching, and professional development for a team of data scientists and experimentation specialists, fostering a culture of curiosity, rigor, and impact.