Execute always‑on and campaign‑based digital marketing (Meta, Google, TikTok, etc.)
Optimise website, brand pages, and OTA listings to maximise visibility and bookings
Track performance and fine‑tune campaigns to improve results
Support CRM and email campaigns with targeted guest engagement
Social Media & Content Creation
Own day‑to‑day social media (posting, captions, community engagement)
Create bold, fun, and culturally relevant content (photo, video, Reels/TikTok)
Stay ahead of trends and keep Mama's voice fresh, playful, and distinctive
Plan and execute photoshoots and content creation sessions
🗞️ PR, Influencers & Buzz Creation
Support media relations, press releases, and PR activities
Host influencers, media, and collaborators - create memorable experiences
Help execute PR events, launches, and brand activations
Track media coverage and social buzz
🎉 Events & Brand Activation
Bring Mama's spaces to life through events, parties, and collaborations
Work closely with F&B, Rooms, and Events teams to drive revenue
Capture and amplify content during events in real time
🤝 Collaboration & Coordination
Work with agencies (creative, digital, PR) to deliver campaigns
Support marketing budget tracking and reporting
Ensure all work aligns with Mama Shelter's global brand standards
📲 Digital & Campaign Execution
Execute always‑on and campaign‑based digital marketing (Meta, Google, TikTok, etc.)
Optimise website, brand pages, and OTA listings to maximise visibility and bookings
Track performance and fine‑tune campaigns to improve results
Support CRM and email campaigns with targeted guest engagement
📸 Social Media & Content Creation
Own day‑to‑day social media (posting, captions, community engagement)
Create bold, fun, and culturally relevant content (photo, video, Reels/TikTok)
Stay ahead of trends and keep Mama's voice fresh, playful, and distinctive
Plan and execute photoshoots and content creation sessions
PR, Influencers & Buzz Creation
Support media relations, press releases, and PR activities
Host influencers, media, and collaborators - create memorable experiences
Help execute PR events, launches, and brand activations
Track media coverage and social buzz
Events & Brand Activation
Bring Mama's spaces to life through events, parties, and collaborations
Work closely with F&B, Rooms, and Events teams to drive revenue
Capture and amplify content during events in real time
Collaboration & Coordination
Work with agencies (creative, digital, PR) KOLs, to deliver campaigns
Support marketing budget tracking and reporting
Ensure all work aligns with Mama Shelter's global brand standards
Has 3-6 years of experience in digital marketing, social media, PR, or communications
Is creative, hands‑on, and full of ideas
Loves content creation (bonus if you're comfortable shooting/editing videos)
Understands social trends, influencers, and digital culture
Is organised, adaptable, and thrives in a fast‑paced environment
Experience in hospitality, lifestyle, F&B, or entertainment is a big plus
Benefits
Performance bonus
Additional Information
As our Senior Executive / Assistant Manager - Digital, Marketing & Communication , you'll bring our brand to life across digital, social, PR, and on‑ground activations.
From launching scroll‑stopping content to hosting influencers and creating unforgettable events - you'll be at the heart of it all.
Accorhotel · Singapore, Switzerland