Partner with cross-functional teams including Guest Insights, Culinary, Category Management, and Marketing to define and prioritize the business questions that matter most
Own the end-to-end execution of consumer research projects, serving as the go-to contact for external research vendors
Thrive in a fast-paced environment, managing multiple, time-sensitive projects while keeping stakeholders aligned and informed
Design and conduct analyses using DIY research tools (e.g., Zappi for concept and copy testing) to quickly get to what resonates with guests
Turn data into craveable insights translating findings into clear, actionable recommendations that drive decisions
Present insights and stories in a compelling way to diverse audiences across the organization
Keep projects on track and on budget, partnering closely with vendors to ensure smooth execution
Build strong relationships and communicate effectively to drive alignment and impact across teams
What You Bring:
2+ years of experience in consumer insights, marketing research, or a related field, with a passion for understanding consumer behavior
Bachelor's degree in a relevant field (e.g., Business, Marketing, Statistics, Social Sciences); advanced degree a plus
Strong ability to turn quantitative and qualitative data into clear, actionable insights and recommendations
Experience with core consumer research methodologies and a curiosity for uncovering the "why" behind the data
Excellent communication and storytelling skills, with the ability to present insights in a compelling and easy-to-understand way
Highly organized and able to manage multiple projects in a fast-paced environment
Experience in the restaurant or QSR industry is a plus
#BurgerKing
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Benefits
Parental leave
Additional Information
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
The Sr. Analyst, Guest Insights, Burger King, US & Canada plays a key role in uncovering actionable insights that shape strategy and drive sustainable, profitable growth for the brand.
Reporting to the Sr. Director of Guest Insights, this role partners cross-functionally to translate consumer behavior into business impact. You'll leverage a mix of quantitative and qualitative research methods including attitude and usage studies, product and sensory testing, concept and ad testing, focus groups, ethnographies, and online qualitative to understand what drives guest decisions. This is an exciting opportunity to turn insights into impact for an iconic global brand.
RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week out of our office in Miami, FL .
Rbi · Corp - Miami Corporate Office