Become a part of something bigger.
The Auto Club Group (ACG) provides membership, travel, insurance, and financial service offerings to approximately 14+ million members and cust
Requirements
Performing data modeling or data mining
Service industry
Identifying, analyzing and resolving moderately complex business problems
Prioritizing and managing multiple, diverse projects in a fast-paced environment
Knowledge and Skills:
Analyzing, summarizing and communicating marketing results, trends and recommendations
External marketing data sources (e.g., commercially available data bases and lists)
Marketing related laws and regulations
Demographics and consumer-related information
Direct marketing program execution
Advanced marketing principles and applications
Primary and secondary research sources
Market share data sources (e.g. A.M. Best's Market Share Reports)
Working effectively in a cross-functional environment.
Manipulating customer database to extract pertinent market data
Synthesizing and effectively communicating complex information and recommendations to all levels of management and other marketing/business line personnel
Facilitating market planning discussions and meetings with all levels of management
Strong project management skills
Strong communication, interpersonal and teamwork skills
Strong Microsoft skills (e.g. Word, Excel, Access)
Master's Degree in Marketing, Advertising, Business Administration or related field
Experience in Insurance or Financial Services
Marketing experience in a multiple, diverse product environment.
Experience in:
documenting annual marketing plans
extracting marketing data warehouse information and preparing reports
preparing and presenting marketing proposals to all levels of management
developing and implementing effective, innovative marketing programs and campaigns
statistical modeling and analysis utilizing software tools such as SAS, SPSS, Statgraphics, etc.
Knowledge of:
laws and regulations as they relate to marketing in the financial and insurance industries in multi-state markets
ACG products, services and marketing channels
Data mining methods and tools, spreadsheets, database management systems and presentation software
database principles and their application
Microsoft Project
How you will benefit:
Marketing Planning and Program Specialist III will earn a competitive salary of $74,859.20 - $80,000 annually with annual bonus potential based on performance.
Excellent and comprehensive benefits packages are just another reason to work for the Auto Club Group. Benefits include:
401k Match
Medical
Dental
Vision
PTO
Paid Holidays
Tuition Reimbursement
FLEX WORK IN WORK ENVIRONMENT
Benefits
Dental insuranceVision insurance401(k)Paid time offRemote work optionsPerformance bonus
Additional Information
It's a great time to join AAA The Auto Club Group!
JOIN THE TEAM COMMITTED TO DRIVING YOUR CAREER FORWARD
Job Type:
Full time
Exempt/Non Exempt:
Salary
Job Description:
Position Description
Primary Duties and Responsibilities (details of the basic job functions):
Participates in the planning, development and implementation of strategic, corporate marketing programs and/or projects that support Auto Club Group (ACG) marketing goals and objectives.
Collaborates with key stakeholders, staff and vendors, as appropriate to develop/document marketing or project plans. May utilize statistical procedures and complex analysis tools to measure and analyze results. Recommends new or enhanced strategies and tactics based on results as appropriate.
Develops and maintains effective working relationships with internal partner work groups (e.g., product lines and business areas) and vendors, as appropriate, within a diverse product and in a cross-functional environment. Works in cooperation with internal or external resources to ensure the accuracy and timeliness of campaign or report rollout. Identifies any potential operational issues and possible solutions.
Maintains and applies current and emerging marketing knowledge for assigned area(s) of expertise. Ensures compliance with applicable marketing related laws, regulations, company policies and guidelines.
Supervisory Responsibilities (briefly describe, if applicable, or indicate None):
None
Required Qualifications (these are the minimum requirements to qualify)
Education (include minimum education and any licensing/certifications):
Bachelor's Degree in Marketing, Advertising, Business Administration or a related field, or commensurate job experience.
Acg · Meemic-auburn Hills, MI