Sales Manager (Rooms & Event)

Responsibilities

• Boutique Sales & Revenue Growth
• Drive room and event revenue aligned with The Warehouse
• Hotel's boutique positioning
• Proactively source and convert corporate, leisure, creative industry, and lifestyle clients
• Develop tailored sales approaches rather than mass-market volume sales
• Achieve agreed room night and event revenue targets
• Rooms & Small-Scale Event Sales
• Sell guest rooms for FIT, corporate accounts, long-stay, and small groups
• Promote boutique event spaces for meetings, private
• dining, brand launches, weddings, and social gatherings
• Manage end-to-end sales process from inquiry, proposal, site inspection, negotiation, and contract signing
• Work closely with Operations and F&B Teams to ensure personalized guest and client experiences
• Client Relationship Management
• Build strong relationships with boutique travel agents,event planners, creatives, SMEs, and lifestyle brands
• Maintain and grow repeat business and key accounts
• Represent the hotel at networking events, showcases, and industry functions aligned with the brand
• Ensure high-touch, bespoke service for all clients
• Brand & Market Representation
• Act as a brand ambassador for The Warehouse Hotel
• Ensure all sales communications reflect the hotel's story, design ethos, and service philosophy
• Collaborate with Marketing on storytelling-driven promotions and partnerships
• Market Intelligence & Reporting
• Monitor competitor boutique hotels and lifestyle venues
• Track sales performance, conversion rates, and market trends
• Maintain accurate sales records and prepare regular sales reports
• Key Performance Indicators (KPIs)
• Rooms and event revenue contribution
• Number of confirmed room nights and event bookings
• Lead-to-conversion ratio
• Repeat and referral business
• Client satisfaction and brand alignment
• Qualifications & Experience
• Diploma or Degree in Hospitality, Business, Marketing, or related field
• 3-5 years of hotel sales experience, preferably in boutique or lifestyle hotels
• Experience selling rooms and small-to-medium scale events
• Strong understanding of personalized, experiential
• hospitality
• Excellent negotiation, communication, and presentation skills

Additional Information

Job Description & Requirements Profile Job Title : Sales Manager (Rooms & Event) Department : Sales & Marketing Department Work Location : The Warehouse Hotel The Warehouse Hotel sits along the Singapore River in a restored 1895 warehouse. Our curated, design - led rooms blend heritage with contemporary comfort, giving guest an experience grounded in culture and quiet luxury. Job Summary The Sales Manager - Rooms & Events is responsible for driving room revenue and curated event business for The Warehouse Hotel. This role focuses on attracting corporate, leisure, creative, and lifestyle-driven clientele while maximizing the use of guest rooms and intimate event spaces through targeted sales strategies and strong relationship management.

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