Growth Marketing Lead of Remitly Business

External

Remitly · Seattle

Full-timeHybridToday

Conversion OptimizationMoveSEO

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About the role

Remitly Business is building a cross-border payments platform for SMBs sending international payments and freelancers receiving them. We're looking for a Growth Marketing Lead to build and scale our growth engine - from early traction to durable, efficient growth. This is a full-funnel ownership role: segmentation and positioning, acquisition and activation, channel development, and the systems that make it all compound. You won't hand off execution - you'll do both. We're looking for someone who moves fast, prioritizes ruthlessly, and turns ambiguity into measurable outcomes. Think of this as the marketing equivalent of a 10x engineer: outsized impact through taste, speed, and judgment - not brute force. This is not a single-channel role or a pure product marketing role - it's also not a specialist who goes deep in one channel or a strategist who will hand off the execution. You'll own it all. This is a hybrid role based out of our Seattle, WA HQ and will require 2-3 days a week working onsite.

Responsibilities

Customer Growth Strategy & Funnel Ownership

Own end-to-end growth across acquisition, activation, and early retention for both Send (SMBs) and Receive (freelancers)

Define and continuously refine ICP, segmentation, and priority corridors based on market opportunity and unit economics

Build and manage a growth roadmap grounded in experimentation, with clear ownership of CAC, LTV, payback period, activation rates, and funnel conversion

Acquisition & Growth Loops

Design and scale repeatable acquisition engines across organic (SEO, content, community), partnerships, and paid - rapidly testing new channels and reallocating resources based on performance

Identify and operationalize growth loops: creator ecosystems, referral dynamics, and marketplace effects in freelancer communities

Experimentation & Conversion Optimization

Build a high-velocity experimentation engine across landing pages, onboarding, pricing, and messaging - partnering with Product and Analytics to drive activation improvements with smart speed-vs.-rigor tradeoffs

Positioning & GTM

Own positioning and messaging that translates product capabilities into high-performing acquisition narratives, and lead GTM for launches with a focus on adoption and revenue impact

AI-Native Marketing Operations:

This deserves its own section, because it's core to how you'll work.

In practice, this means you will be building and deploying agents that handle execution across channels. You will then be managing those agents the way you'd manage a team, briefing them, reviewing their output, and holding them accountable to results.

You Have:

10+ years in growth, product marketing, or performance marketing in fintech, payments, or adjacent categories, with experience acquiring SMB customers at scale

Proven experience owning a growth number (users, revenue, CAC efficiency)

Track record of building 0→1 and 1→n growth engines, especially in resource-constrained environments

Deep understanding of funnel metrics, unit economics (CAC/LTV), and experimentation frameworks

Experience scaling at least 3 durable acquisition channels (e.g., SEO, partnerships, paid, or community-led growth)

Strong intuition for how SMBs or freelancers discover, evaluate, and adopt financial tools

Ability to and experience operating as both strategist and builder with a bias toward systems over one-off execution

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Growth Marketing Lead of Remitly Business

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