Brand Marketing Manager

External

Springernature · Chester

Full-timeHybridToday

LeadershipMove

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About the role

Reporting to the Head of Marketing, the Brand Marketing Manager will play a key role in shaping and growing the Springer Health+ and Adis brands across our global, local, and journal portfolios. You will deliver integrated B2B marketing programmes that strengthen our position as a trusted partner in healthcare communications and scientific engagement. You will work at the intersection of science, content, and marketing-translating complex ideas into compelling narratives that resonate with healthcare, pharmaceutical, and scientific audiences. This role is ideal for someone with a background in healthcare communications, scientific publishing, or medical education who combines strong marketing capability with scientific literacy and a collaborative mindset. About You You are a commercially minded and intellectually curious marketer with strong scientific literacy and a passion for translating complex ideas into impactful marketing. You are confident working with senior stakeholders, comfortable in a fast-paced environment, and motivated by delivering measurable results.

Responsibilities

Brand & Communications

Strengthen and evolve the Springer Health+ and Adis brands to increase recognition, consistency, and market differentiation across global markets

Act as a brand ambassador internally, driving alignment and consistency across teams

Ensure a consistent tone of voice, messaging, and visual identity across all communications

Support PR, external communications, conference activity, and industry engagement to raise brand visibility

Thought Leadership & Content

Lead thought leadership initiatives that enhance brand credibility, influence industry conversations, and support commercial growth

Collaborate with scientific, editorial, and commercial stakeholders to develop high-quality, insight-led content

Create compelling marketing assets, including white papers, reports, webinars, articles, case studies, and executive communications

Translate complex scientific and healthcare topics into clear, engaging, audience-first content

Embed AI-assisted tools to support content ideation, research, and scalability, ensuring accuracy and editorial quality

Strategic Marketing & Campaigns

Develop and execute integrated B2B marketing strategies that drive brand growth, engagement, and commercial impact

Plan and deliver multi-channel campaigns across digital, content, events, email, social, and partner channels

Develop targeted messaging and positioning for healthcare, pharmaceutical, and scientific audiences

Use data and insights to measure campaign performance and optimise effectiveness

Leverage AI-enabled marketing and analytics tools to improve audience targeting, efficiency, and impact

Leadership & Collaboration

Balancing time and support between both external brands and between the SH+ global and local pillars

Work closely with commercial, editorial, scientific, and product teams to align marketing activity with strategic goals

Partner with sales and business development teams to support lead generation and client engagement

Manage external agencies, freelancers, and creative partners where required

Experience, Skills & Qualifications:

Essential

Ideally educated to degree level or equivalent combination of education and experience

Experience in healthcare communications, scientific publishing, medical education, or a re

Brand Marketing Manager

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