Social Media Manager

About the role

Job Description: Client Servicing & Account Handling Strategic Support: Partner with the Account Director to ensure social media efforts align with the broader brand strategy and client business goals. Client Leadership: Attend client meetings as the lead voice for Social Media, providing expert recommendations and managing expectations. Proposal Development: Support account growth by contributing to proposals, upsells, and strategic social recommendations. Team Mentorship: Manage Social Media Executives, monitoring their workload, quality of output, and professional development. Strategy & Content Execution Social Roadmap: Develop and implement comprehensive social media strategies, including content pillars, community management protocols, and platform playbooks. End-to-End Content Creation: Directly draft, edit, and publish high-quality daily social media posts across all relevant platforms. Bilingual Copywriting: Write punchy, persuasive copy in both English and Arabic, ensuring the tone of voice is perfectly tailored to the target audience with the correct Gulf cultural nuances and local terminology. Visual Storytelling: Use mobile editing tools and design apps (e.g. CapCut, Canva, or in-app editors) to create social-first content for real-time engagement and trending moments. Platform Optimisation: Manually handle scheduling and technical uploading of content, ensuring every post is optimised with the right tags, locations, and trending audio for maximum reach across the MENA region. Quality Control: Take personal ownership of the final output, proofreading all copy to ensure zero errors before publishing. Creative Collaboration: Work closely with design and video teams to ensure visual assets are optimised for social-first consumption. Community Growth: Proactively suggest new features, promotions, and competitions to build brand awareness and foster community loyalty. Monitoring, Reporting & Innovation Insights & Analytics: Use social listening tools to research benchmark trends and audience preferences; pull actionable insights for portfolio clients. Performance Reporting: Set specific objectives (KPIs) and report on ROI, translating engagement metrics into tangible business impact for clients. Influencer Management: Lead or support influencer marketing campaigns, from identification and vetting through to execution and reporting. On-the-Ground Coverage: Attend events and lead live social coverage (Stories, TikTok, etc.), ensuring the brand captures real-time cultural moments relevant to Gulf audiences. Trend Evangelist: Educate clients and internal teams on best practices, emerging technologies, and the latest platform algorithm shifts. Requirements & Skills Experience: 4 to 5 years of experience in Social Media Management, ideally within a creative or digital agency environment. Languages: Native-level Arabic (with a strong understanding of Gulf dialects and regional cultural nuances) and professional English are a must. MENA Market Expertise: Strong knowledge of the MENA social media landscape, including platform-specific trends across Snapchat, X, TikTok, Instagram, LinkedIn, YouTube, and other relevant channels. Relationship Builder & Client Partner: Acts as a trusted advisor to clients, with the interpersonal skills of an Account Manager to maintain enduring professional relationships. Leadership & Coordination: Demonstrates outstanding organizational ability, managing Social Media Executives and coordinating seamlessly with creative and production teams. Data-Driven Presenter: Proficient in PowerPoint and Excel; comfortable presenting social strategies and monthly performance reports to senior stakeholders. Adaptable & Commercial: Thrives in a fast-paced, multi-client setting, integrating technical platform knowledge with a commercial mindset to meet business KPIs. Strategic Problem-Solver: Able to navigate complex client requests and platform shifts efficiently to ensure project success. Collaborative Bridge Builder: Acts as a link between the client's brand requirements and the internal creative team to ensure social content is both on-strategy and high-performing. Location: Riyadh Brand: Digital Republic Time Type: Full time Contract Type: Permanent