Deep understanding of how stories create emotional connection and strengthen brands.
Able to move seamlessly between strategic thinking and hands-on writing.
Highly organized and capable of managing complex projects without losing creative quality.
Deep appreciation for cycling culture, performance sport, craftsmanship, innovation, and human stories.
Strong editorial judgment, curiosity, and attention to detail.
Embraces emerging AI tools without sacrificing quality and originality.
Keeps a high bar for strong work and knows what good looks like.
Passionate about great writing and committed to raising the quality of storytelling across the organization.
Trek Benefits:
Flexible and fun company culture
Competitive health care
PPO & HDHP medical plan options, Dental insurance, Vision insurance
Flexible Spending Accounts (FSA)
Free life insurance & optional term life insurance
Competitive vacation package
401(k) with match and Employee Stock Ownership Plans (ESOP)
12 weeks of maternity leave with 100% pay
Flexible holiday schedule - 10 company holidays
Tuition Reimbursement up to $15,000! (Undergraduate & Masters programs)
Employee discounts on all product
Deep partner retail discounts
Benefits
Health insuranceDental insuranceVision insurance401(k)Paid time offFlexible scheduleEquity / stock options
Additional Information
A bit about us
Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you're on our team, you're taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we'll give it right back. Sound pretty sweet? Then come join us!
Job Description
Trek is looking for a Brand Manager to help shape and execute the next chapter of Trek's brand storytelling across campaigns, launches, editorial initiatives, and special projects.
At its core, this is a writing role.
The ideal candidate is a storyteller first - someone who can find the emotional center of a story and translate complex ideas into compelling, human communication. This person will be responsible for developing and writing both short- and long-form content across a wide range of brand initiatives, from campaign messaging and product launches to heritage storytelling, films, presentations, editorial features, and special projects.
Beyond writing, the Brand Manager will be a creative partner to the Brand Director, helping to guide the planning, execution, and integration of major brand initiatives, ensuring Trek's stories are strategically aligned and consistently executed across channels.
This role reports to the Brand Director and works closely with the Social Strategy Manager, Creative Design team, Product Marketing, Race Shop, Digital Marketing Lab, and other cross-functional partners to bring Trek's brand to life through meaningful storytelling.
Trekbikes · Waterloo, WI