Marketing Automation Lead

About the role

We're looking for a hands-on and analytically sharp Marketing Automation Lead to own our marketing technology stack and campaign operations during a 12-month maternity cover. Are you building automated journeys, optimising lead flows, and making sure the right message reaches the right person at the right time? Do you enjoy working cross-functionally, connecting the dots between content, demand gen, and sales? At Cenosco, you'll join our Revenue Growth team and take ownership of the automation and digital infrastructure that keeps our pipeline moving. If you're detail-oriented, comfortable working independently, and energised by turning marketing data into smarter campaigns, this is a great opportunity to make a real impact in a niche, high-value SaaS business. The role starts as a 12-month cover with the potential to grow into a permanent position for the right person. What You'll Do Own and manage the marketing automation platform . B uild, optimise, and maintain workflows, nurture sequences, and lead scoring models Plan and execute multi-channel campaigns across email, LinkedIn, Google Ads, and other relevant platforms, tailored to key markets (Europe, APAC, North America) Manage and continuously improve the lead lifecycle - from acquisition through nurture to sales handoff - ensuring efficient, well-timed communication throughout Analyse campaign and funnel performance: track KPIs, run A/B tests, interpret data, and translate findings into clear recommendations Maintain and improve audience segmentation and ICP targeting across markets Collaborate with content, design, and sales teams to ensure campaigns are well-executed and aligned with broader GTM priorities Support product marketing activities ; help excite existing users about new features and releases through targeted in-tool messaging, email, and social Coordinate with external agencies where needed and keep the marketing tech stack clean, connected, and performing What You'll Need 5 + years of experience in marketing automation, digital marketing, or performance marketing in a B2B SaaS environment Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM integration Proven experience running paid campaigns on LinkedIn Ads and Google Ads (search, display, video) Strong analytical skills ( comfortable with KPI/OKR frameworks, performance reporting, and data-driven optimisation ) Experience managing campaigns across multiple international markets Excellent project management and cross-functional collaboration skills Self-starting mindset . Y ou can pick up context quickly, work independently, and deliver without heavy oversight Available to start quickly and commit to a 12-month engagement Bonus Points For Experience in Oil & Gas, Chemical, or industrial SaaS markets Familiarity with conversion rate optimisation and retargeting strategies Experience coordinating or briefing external agencies Strong portfolio of automated nurture programmes or paid campaign results Why You'll Love Working with Us Step into a functioning team with a clear brief and real ownership from day one Work on a genuinely differentiated product in a high-stakes, niche industry Flexible working setup that fits the role and your life Competitive compensation with additional perks and top-notch equipment Continuous learning and growth in a team that takes improvement seriously Team activities chosen by the team - not picked to look good on LinkedIn A group of engaged, passionate, and genuinely helpful people around yo u