Edwards Lifesciences · - California – IrvinePrepare for this interview
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Job Description Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need. Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards' groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It's our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. How you'll make an impact: The Transcatheter Heart Valves division at Edwards is looking to expand our Digital team in Irvine, CA with an entrepreneurial team member who is analytical, inquisitive, driven, and resourceful. The Marketing Automation & Demand Gen Specialist is a solution-oriented individual with deep, hands-on experience in Marketo and a strong track record driving scalable demand generation and lifecycle marketing programs. A successful candidate is a Marketo SME who takes full ownership of marketing automation, email marketing, and demand generation strategy. They design and scale lifecycle programs, build high-performing nurture campaigns, and drive measurable improvements in engagement, lead quality, and pipeline. They combine deep technical expertise with a strong business mindset and can translate data into action. They proactively optimize performance, influence cross-functional teams, and elevate Marketo from an execution tool to a core growth and engagement engine for the organization. This candidate demonstrates strong collaboration and cross-functional partnership, aligning teams around shared goals. They bring strategic thinking, connecting marketing automation expertise to business outcomes like therapy adoption and improving customer engagement across the care journey. They take ownership, proactively solving problems and optimizing performance. They communicate complex concepts clearly, influence stakeholders with data, and show curiosity and adaptability. Serve as the primary owner of Marketo, leading program architecture, campaign orchestration, data structure, and platform governance. Design, build, and scale marketing automation and demand generation programs, including nurture strategies, triggered campaigns, and lifecycle-based engagement. Partner with marketing stakeholders to translate business objectives into automated campaign strategies that drive lead capture, qualification, and progression. Define and enforce best practices across program templates, naming conventions, and workflows to improve efficiency and scalability. Establish and lead A/B testing and optimization frameworks to continuously improve campaign and email performance. Analyze performance across campaigns and channels, developing dashboards and delivering clear, actionable insights to drive data-informed decisions. Own and optimize the marketing automation ecosystem (Marketo, Salesforce), ensuring data integrity, segmentation, and lead management processes are effectively implemented. Partner with IT and vendors on integrations, data architecture, and martech enhancements to enable scalable execution and measurement. Support global and regional teams in scaling campaign execution and adoption of marketing automation capabilities. Other incidental duties What you'll need (Required): Bachelor's Degree in related field with 5 years of previous related experience required. Master's Degree or equivalent in related field with 3 years of previous related experience required or What else we look for (Preferred): Adobe Marketo Engage Business Practitioner Expert Certification Deep, hands-on Marketo expertise , including: Engagement Programs and nurture strategy Complex campaign builds and trigger logic Segmentation, tokens, and dynamic content Lifecycle modeling and lead scoring Proven experience owning marketing automation and email marketing programs at scale. Strong background in demand generation strategy and execution, with demonstrated impact on pipeline. Experience with Salesforce and integrated martech ecosystems (CDPs, analytics platforms). Understanding of lead management processes, data governance, and marketing operations frameworks. Strategic mindset with ability to connect marketing automation efforts to business outcomes Strong analytical skills with focus on performance optimization and continuous
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