Director, Web & Digital Marketing

External

Cieloprojects · Boston, MA

Full-timeOn-site3w ago

AccessibilityComplianceCRMGDPRHubSpotMarketing Automation

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About the role

We're looking for a Director of Web & Digital Marketing to own Velotic's digital presence from the ground up. This is a foundational role for a newly formed company, and you'll have the rare opportunity to architect the digital marketing engine that will power our growth, not inherit someone else's decisions. You'll own our AEM-based web platform, lead the selection and implementation of our marketing automation stack, drive our ABM strategy, and manage our social media presence. You report directly to the CMO and will be a key voice in shaping how Velotic shows up to the market.

Responsibilities

Web platform & AEM

Own the strategy, governance, and roadmap for Velotic.com, built on Adobe Experience Manager (AEM)

Lead day-to-day site operations including content publishing workflows, SEO, and search visibility including emerging generative and answer engine optimization (GEO/AEO) to ensure Velotic is represented accurately in AI-powered search experiences

Oversee site health fundamentals including SSL/TLS certificate management, domain governance, and technical infrastructure in partnership with IT

Ensure the site meets WCAG accessibility standards and remains compliant with applicable data privacy regulations (GDPR, CCPA), cookie consent requirements, and any industry-specific obligations relevant to Velotic's customer base

Partner with product marketing, demand gen, and creative to ensure the site reflects the full Velotic portfolio: Proficy, Kepware, and ThingWorx - with clarity and consistency

Manage relationships with AEM implementation partners and internal IT stakeholders

Define and track KPIs including traffic, engagement, conversion, and pipeline influence

Marketing automation & tech stack

Lead the evaluation, selection, and implementation of Velotic's marketing automation platform (MAP) as a greenfield decision and a real opportunity to do it right

Own the integration architecture connecting MAP to CRM, AEM, intent data, and other martech tools

Build and optimize nurture programs, lifecycle workflows, lead scoring, and attribution reporting

Serve as the internal champion for data hygiene, governance, and compliance across the marketing tech stack

Account-based marketing (ABM)

Define and execute Velotic's ABM strategy in close partnership with sales and demand generation

Manage ABM platforms and tooling (e.g., 6sense, Demandbase, or equivalent) and ensure seamless integration with CRM and MAP

Develop target account frameworks, personalization strategies, and account-level reporting

Drive alignment between marketing and sales on account selection, engagement signals, and pipeline progression

Social media

Own Velotic's social media presence across LinkedIn and other relevant channels for an industrial B2B audience

Develop a content calendar and editorial framework that builds brand awareness, supports demand gen, and engages the manufacturing and industrial operator community

Establish guidelines, workflows, and measurement for organic and paid social

Director, Web & Digital Marketing

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