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Director, B2B Data Strategy & Revenue Analytics

External
Wpromote logoWpromote · Remote
Full-timeRemote1mo ago
CRMLeadershipMarketing AutomationSAFe
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About the role

At Wpromote, we need someone who can own marketing measurement all the way from click to pipeline to revenue. This role sits at the intersection of tracking, marketing operations, CRM, and analytics. You'll make sure campaign data is captured correctly at the source, passed cleanly through our marketing and sales systems, and tied back to pipeline and revenue in a way the business can trust. That means knowing how front-end tracking works, how GTM and site instrumentation should be set up, how marketing automation and CRM systems ingest and sync data, and how to QA the full handoff from campaign to seller to opportunity to closed revenue. This is not a reporting-only role. We need someone who can diagnose where measurement breaks, fix the root cause, and build the operating discipline to keep it working. Success in this role looks like: Marketing activity is reliably tied to pipeline and revenue Campaign data is structured correctly from the start and remains consistent across systems Sellers receive the right lead and campaign context Marketing automation and CRM syncs are clean, documented, and auditable Attribution disputes are resolved with evidence, not guesswork Leadership trusts the numbers because the measurement foundation is strong At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing.

Benefits

-Remote-first culture-Unlimited PTO-Extended Holiday break (Winter)-Flexible schedules-Work from anywhere options*-100% paid parental leave-401(k) matching-Medical, Dental, Vision, Life, Pet Insurance-Sponsored life insurance-Short Term Disability insurance and additional voluntary insurance-Annual Class Pass credits and more!*This position may be performed remotely in most states within the US, with some exclusions**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!***This position is not eligible for immigration sponsorshipImportant Notice: Beware of Job Scams#LI-JJ#LI-RemoteApplicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonabl

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