Oversee the formulation of short-, mid-, and long-term product portfolio strategies and tactical execution including pricing & reimbursement strategy, global registration & distribution strategy, and clinical data strategy.
Ensure product line strategy and products released to market meet the needs and the voice of the customer.
Drive and creates value proposition and works with the team to develop messaging for each product and customer segment in assigned portfolio.
Understand and communicate market trends, sales trends, market share, and unit sales trends for each product line in assigned portfolio.
Collaborate with internal and external resources to determine future product development projects in order to maintain growth in alignment with overall corporate objectives.
Prepare long range, annual, quarterly, and monthly forecasts for each product line. Analyze forecast variances and recommend corrective actions.
Develop and maintain product line technical expertise and contacts with customers by observing surgery, attending medical/scientific meetings, presentations, and seminars.
Develop relationships with surgeon consultants to drive product development and educational programs.
Utilize primary and secondary market research reports to analyze and identify market needs and issues. Evaluate existing Acumed product lines in light of those changes and develop new strategies when appropriate.
Conduct domestic and international product training programs for internal and external customers. Train Acumed field representatives on Acumed products and the competition at a product expert level.
Create product and portfolio messaging and positioning strategies for new and current products to drive adoption and portfolio growth.
Represent Acumed at tradeshows and educational courses to increase awareness of new product requirements and market opportunities.
Manage feedback from field regarding Acumed product and enter data into product feedback database and the Acumed complaint system.
Responsible for taking and answering technical calls regarding Acumed products, both during and outside of regular business hours.
Create and support the creation of annual marketing plans and strategic marketing plans to achieve the organization's objectives and drive company growth.
Requirements
BA/BS in marketing, communications or related field required. MBA or an equivalent combination of education and experience preferred but not required.
5+ years of experience in a sales or classical marketing function, preferably with direct product management experience.
2+ years of experience in medical device or similar industry and background in orthopedic products highly preferred.
Demonstrated ability to successfully lead and execute product launches globally.
Demonstrated ability to perform financial analysis, performance analysis, business planning, business forecasting concepts, and strategic planning.
Excellent verbal & written communication skills are required for interacting with customers and coworkers.
Strong interpersonal and relationship management skills.
Ability to work collaboratively and independently in a cross-functional and team-oriented environment.
Advanced presentation skills with the ability to create and deliver presentations to large groups of peers and customers.
Strong analytical skills and ability to deliver results with multiple and complex project.
Self-starter; ability to take ownership over processes.
Advanced computer skills working with Excel and PowerPoint, proficient in remaining MS Office Suite.
Following receipt of a conditional offer of employment, candidates will be required to
Benefits
Vision insurance
Additional Information
Acumed LLC
As a part of the global industrial organization Marmon Holdings-which is backed by Berkshire Hathaway- you'll be doing things that matter, leading at every level, and winning a better way. We're committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone's empowered to be their best.
Job Scope
The Senior Product Manager (PM) Develops and manages the long-term strategic vision of an assigned Acumed product indication portfolio through the product life cycle in alignment with corporate growth objectives. Leads the development of the portfolio strategy by capturing the voice of customer and has advanced knowledge of the global orthopedic market environment. Works with the Product Management team and other departments within the company to drive strategic downstream and annual marketing plan activities, including product launches, sales training, medical education content creation and market development activities. Works closely with other groups including sales, regulatory, product development to drive the strategic marketing plan objectives forward. Gathers data to facilitate business decisions regarding product development and portfolio strategies that are communicated across key Acumed stakeholders.
Marmon · Addison, TX