2D and Motion Lead

Responsibilities

• Leadership and Team Support
• Operational Management: Own the day-to-day 2D/motion production stream, including task prioritization, blocker resolution, and timeline management.
• Mentorship & Development: Conduct regular check-ins and provide actionable, constructive feedback to help artists grow their technical and creative skills.
• Process Standardization: Define workflows, naming conventions, and file structures; maintain documentation to streamline onboarding and project hand-offs.
• Team Advocacy: Partner with the Creative Agency Lead to monitor team workload, morale, and performance risks.
• Hands-on Production and Technical Expertise
• Creative Contribution: Lead production on high-priority or complex assets, utilizing an expert-level command of design and motion principles.
• Design Excellence: Create and oversee polished visuals with a focus on visual hierarchy, typography, readability, and brand consistency.
• Motion Design: Produce and guide high-quality motion assets that enhance communication, energy, and visual appeal.
• Technical Troubleshooting: Solve creative and technical issues related to animation setup, file exports, versioning, and platform-specific constraints.
• Production Oversight and Quality Control
• Quality Assurance: Review all 2D and motion assets to ensure they meet marketing objectives and adhere to established art direction.
• Feedback Cycles: Provide precise guidance on composition, layout, color, timing, and animation flow.
• Production Planning: Collaborate with the Creative Project Manager to assess briefs, estimate production effort, and identify potential risks early in the process.
• Collaboration
• Cross-Disciplinary Partnership: Work closely with the Video Lead, Marketing, and User Acquisition teams to integrate assets effectively across campaigns.
• Stakeholder Liaison: Translate stakeholder feedback into actionable creative tasks, acting as a technical and creative bridge between the Agency and its internal clients.
• Expected Outcomes
• Creative Quality: Higher standards of visual design and motion execution across all marketing channels.
• Operational Reliability: An organized, efficient production stream with clearly defined priorities and reduced technical friction.
• Team Growth: Improved visual standards, stronger team morale, and a well-documented knowledge base for future projects.
• Brand Consistency: Assets that are perfectly aligned with the game's vision and platform requirements.
• To be considered, your CV must include a portfolio or showreel demonstrating expertise in 2D design, illustration, and motion design.

Requirements

• 5+ years in graphic design, motion design, illustration, or marketing art production.
• 3+ years in a Lead or Senior role involving team guidance, mentorship, and production oversight (ideally within a team of 5-10 people).
• Technical Skills
• Expert Proficiency: Adobe Creative Suite (specifically Photoshop, Illustrator, and After Effects).
• Creative Principles: Mastery of visual design (typography, layout, color theory) and motion design (timing, rhythm, pacing).
• Project Management: Experience with tools such as Airtable or Jira.
• Production Workflow: Proven ability to manage complex versioning, localization, and platform-specific formatting.
• Professional Attributes
• Strong organizational skills with the ability to manage multiple projects in parallel.
• Exceptional communication skills and the ability to collaborate across diverse creative and marketing disciplines.
• A solutions-oriented mindset with the ability to remain "hands-on" while performing leadership duties.
• Fluent written and verbal English skills.

Additional Information

We are seeking a hands-on, creatively driven 2D & Motion Lead to support the Creative Agency Lead in managing the 2D and motion production stream for our studio's game portfolio. This role is responsible for guiding a team of illustrators, graphic designers, and motion designers to produce high-impact marketing and user acquisition assets-including key art, social media content, motion graphics, and performance ads-for PC, console, and mobile platforms. As the discipline's primary reference, you will oversee visual design, layout, branding, and motion design. You will balance hands-on creative execution with leadership duties, ensuring the team maintains high standards of quality, brand consistency, and operational efficiency.

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