Lead product positioning, messaging, and go-to-market strategy for PCIe signal conditioning product line
Define and execute product launches that drive awareness, demand, and adoption with hyperscaler and enterprise customers
Develop compelling content including presentations, white papers, datasheets, and technical collateral
Revenue Impact
Accountable for revenue delivery through new design wins, flawless execution of active programs, and driving long-term growth across strategic accounts
Drive alignment between product positioning and business objectives, ensuring strategies translate into measurable revenue growth
Market & Competitive Intelligence
Own competitive analysis and market intelligence for PCIe signal conditioning markets
Identify market trends, customer needs, and emerging opportunities in AI infrastructure connectivity
Translate market insights into actionable product and positioning recommendations
Cross-Functional Leadership
Partner with engineering to deeply understand product capabilities and roadmap
Enable sales teams with training, tools, and competitive positioning to win strategic accounts
Collaborate with executive leadership to align product marketing initiatives with corporate strategy
Team & Stakeholder Management
Build and mentor a high-performing product marketing team
Serve as a technical spokesperson at industry events, customer meetings, and analyst briefings
Drive alignment across marketing, product, and sales organizations
Requirements
Bachelor's degree in electrical engineering, Computer Engineering, or related technical field
10+ years of experience in product marketing, product management, or technical marketing roles
Demonstrated experience with PCIe technology or high-speed switching/interconnect products
Strong understanding of semiconductor products and silicon development lifecycle
Proven track record of leading successful product launches in the data center or infrastructure market
Experience presenting to and influencing technical audiences including engineers and architects
MBA or master's degree in a technical discipline
Experience marketing to hyperscaler customers (AWS, Google, Microsoft, Meta, etc.)
Familiarity with emerging standards such as UALink, or PCIe Gen 6/7
Background in AI/ML infrastructure or data center architecture
Experience building and leading product marketing teams at high-growth technology companies
Strong executive presence and public speaking skills for industry events and analyst engagements
Salary range is $180,000 to $250,000 depending on experience, level, and business need. This role may be eligible for discretionary bonus, incentives and benefits.
We know that creativity and innovation happen more often when teams include diverse ideas, backgrounds, and experiences, and we actively encourage everyone with relevant experience to apply, including people of color, LGBTQ+ and non-binary people, veterans, par
Benefits
Flexible schedulePerformance bonus
Additional Information
Astera Labs (NASDAQ: ALAB) provides rack-scale AI infrastructure through purpose-built connectivity solutions. By collaborating with hyperscalers and ecosystem partners, Astera Labs enables organizations to unlock the full potential of modern AI. Astera Labs' Intelligent Connectivity Platform integrates CXL®, Ethernet, NVLink, PCIe®, and UALink™ semiconductor-based technologies with the company's COSMOS software suite to unify diverse components into cohesive, flexible systems that deliver end-to-end scale-up, and scale-out connectivity. The company's custom connectivity solutions business complements its standards-based portfolio, enabling customers to deploy tailored architectures to meet their unique infrastructure requirements. Discover more at www.asteralabs.com .
Role Overview
Astera Labs is seeking a Director of Product Marketing to lead go-to-market strategy for our industry-leading connectivity solutions . This is a high-impact leadership role at the intersection of technology and market strategy, where you'll shape how the world's largest hyperscalers and AI infrastructure builders understand and adopt our PCIe signal conditioning products.
As a senior leader on the product marketing team, you'll drive positioning, messaging, and competitive strategy for products enabling the next generation of AI and cloud data centers. You'll partner closely with engineering, sales, and executive leadership to translate deep technical capabilities into compelling value propositions that resonate with technical decision-makers. This role requires someone who can move fluidly between silicon-level technical discussions and strategic market conversations.
With AI infrastructure demand accelerating and Astera Labs at the forefront of solving critical connectivity bottlenecks, this is an opportunity to shape the narrative for technologies like PCIe Gen 6/7 and UALink that are powering rack-scale AI systems worldwide.
Asteralabs · San Jose, CA