Senior Analyst, E-commerce Optimization & Insights

About the role

David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable - the brand's artistic signature. David Yurman collections are available at retail stores throughout the United States, Canada, Hong Kong and France and at locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers. Our Values At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family's guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance. Job Description Job Title: Senior Analyst, E-commerce Optimization & Insights We are looking for a hands-on Senior Analyst to drive optimization, analytics, and actionable insights across the eCommerce business. This role will partner closely with the E-commerce team to identify opportunities, diagnose performance trends, improve the customer journey, and translate data into clear recommendations that drive conversion, revenue, margin, retention, and customer value. This person will own experimentation strategy and execution across key eCommerce and digital experience surfaces, including onsite experience, merchandising, conversion funnel, personalization, and customer journey optimization. The role is responsible for building strong measurement frameworks and dashboards, designing rigorous tests, analyzing performance, and ensuring insights turn into meaningful business action. The Senior Analyst will work closely with E-commerce, Product, UX, Technology, CRM, Performance Marketing, and Data Engineering to ensure business questions are clearly defined, data is properly instrumented, tests are statistically sound, and insights are communicated in a way that drives decisions. CRM, Email, and lifecycle program ownership will remain with the CRM team, while this role will support cross-functional measurement where those programs intersect with eCommerce behavior, personalization, and customer journey outcomes. Essential Duties & Responsibilities E-commerce analytics and optimization Partner closely with the E-commerce team to monitor business performance, identify opportunities, and recommend actions across the site experience. Analyze funnel performance across Homepage, PLP, PDP, cart, checkout, promotions, search, merchandising, and personalization. Diagnose changes in traffic, conversion rate, AOV, revenue per visit, product performance, customer behavior, and margin. Build recurring insights that help the business understand what is driving performance and where optimization efforts should be focused. Translate analysis into clear, practical recommendations for merchandising, UX, content, promotions, and customer journey improvements. Experimentation strategy and execution Own end-to-end experimentation from hypothesis development to design, launch, QA, analysis, readout, recommendation, and follow-through. Build and maintain an experimentation intake and prioritization process, including impact, effort, confidence, dependencies, and business value. Define best practices for sample sizing, power, holdouts, incrementality, multivariate testing, test duration, and test interpretation. Maintain a roadmap of active, upcoming, and completed tests across onsite, CRM, Email, Paid Media, and other digital channels. Ensure test learnings are documented and incorporated into future site, marketing, and customer experience decisions. Onsite and digital experience insights Support onsite and UX optimization across merchandising, Homepage, PDP, PLP, checkout, promotions, and personalization. Partner with Product, UX, Technology, and E-commerce to define clear KPIs and measurement plans for new features, site changes, and customer experience improvements. Ensure proper event tracking, attribution alignment, and KPI definition, including conversion rate, AOV, revenue per visit, engagement, margin, and customer value. Identify friction points and opportunities using behavioral, transactional, and customer-level data. Personalization Evaluate personalization performance, product recommendations, content relevance, audience targeting, and downstream customer behavior. Partner with E-commerce, Product, UX, CRM, and Technology teams to prioritize and

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