Senior Gaming IMC Marketing Manager, GCN

Benefits

Additional Information

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. Role: As the IMC Gaming Marketing Manager at Logitech G, you will lead the development and execution of integrated marketing strategies centered around gaming ecosystem partnerships and community-driven initiatives. This role focuses on deepening Logitech G's engagement with players through strategic alliances with game developers, esports organizations, and content platforms, while elevating brand loyalty via immersive offline experiences and flagship fan events. The role requires identifying market opportunities, managing product introductions, and driving consumer engagement across multiple channels. Your Contribution: - Develop and execute marketing plans aligned with local and global priorities. - Gaming Partnerships & Esports Ecosystem Development with Logitech G products. - Build, scale, and actively engage the Logitech G fan community - Lead the strategy and execution fan experience and innovate offline activations to create memorable, hands-on brand interactions. - Develop and manage end-to-end integrated marketing campaigns, synchronizing all channels and partnerships, while tracking performance KPIs to optimize strategies and maximize ROI. - Drive implementation and execution of marketing campaigns with agencies and teams. Your Qualifications and Skills: - Minimum 5-10 years in gaming marketing, with a proven track record in managing gaming/entertainment partnerships, esports initiatives, or large-scale fan events - Strong understanding of local retail markets and consumer marketing. - Expertise in partnership negotiation, event management, and community growth strategies. - Excellent project management and organizational skills. - Solid presentation and negotiation abilities. - Ability to lead cross-functional teams and manage relationships with key partners. #LI-LC1 /51 /LP Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you! We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.