VP, Strategic Marketing

About the role

At Tanger, our mission is to create shopping destinations that entertain, inspire, and bring our communities together. Guided by our vision to lead the evolution of shopping, we've spent over four decades innovating the retail experience as a premier owner and operator of outlet and open-air centers. We live our values every day: we lead with integrity, foster inclusion, and embrace innovation to drive meaningful change. These principles come to life through our actions-we build trust, challenge the status quo, win together, and continuously push boundaries to deliver exceptional value and experiences to make it happen. Tanger team members are our most important asset, and we're proud to offer an environment where everyone is welcomed, respected, heard, supported, and able to thrive. Our emphasis on relationships, employee growth, and exciting career opportunities sets us apart. And our spirit of innovation, expertise, and relentless pursuit of excellence brings us together. In our continued mission to create shopping destinations that entertain, inspire, and bring communities together, Tanger is seeking a VP, Strategic Marketing This role offers the opportunity to work both independently and collaboratively, supported by a flexible, Teams-driven workplace designed to empower connection, innovation, and impact across geographies. About the Tanger Perks: Competitive salary Generous Suite of Medical, Dental, and Vision Benefits 401(k) match Paid PTO and Holidays Paid Volunteer Hours Team Member Paid Leave Programs Tuition Reimbursement Wellness Incentives Group Life and Disability Insurance Voluntary Benefits Team Member Discounts And more... How can you contribute to what we do? The Vice President, Marketing leads Tanger's enterprise-wide marketing strategy with a laser focus on driving measurable retailer sales, center traffic, and database acquisition. This role applies critical analysis, predictive modeling, and forecasting tools to inform marketing decisions and optimize performance across the portfolio. The VP is responsible for executive-level reporting on a monthly, seasonal, and quarterly cadence, using Tanger's strategy framework to communicate insights, evaluate marketing effectiveness, and shape future initiatives. This role oversees national marketing initiatives including retailer sales strategy, promotional offers, seasonal, cause and community marketing, leasing and national retailer marketing, loyalty, and marketing operations. ESSENTIAL JOB DUTIES AND RESPONSIBILITIES: Strategic Marketing Leadership Develop and execute data-driven marketing strategies that align with Tanger's business objectives and leverage predictive analytics to anticipate trends and drive retailer sales and traffic. Apply critical analysis to performance data to identify opportunities, gaps, and strategic pivots. Own the development and evolution of Tanger's annual marketing content and planning calendars as well as multi-year strategic marketing roadmap, ensuring alignment with enterprise growth targets and retail partner priorities. Lead cross-functional collaboration to ensure seasonal, promotional, cause-related, and experiential marketing programs are impactful, measurable, and aligned with Tanger's strategic framework. Present marketing strategies, performance insights, and future recommendations with executive presence in meetings with national retail partners, internal teams and internal leadership. Retailer Sales Strategy, Relationships & Offers Strategy Own the strategic planning and execution of retailer promotional offer strategy and intensification initiatives, including performance tracking, sales attribution modeling, and marketing support. Develop retailer segmentation and benchmarking models to tailor marketing strategies and improve sales outcomes. Serve as the primary marketing liaison to the leasing team and national retailers, representing the Marketing Department in high-level retailer meetings and quarterly business reviews. Collaborate with the VP of Marketing Partnerships to develop sponsorship programs that support retailer success and drive incremental revenue. Lead the development, execution and reporting of promotional offer strategies that drive traffic and sales across the portfolio, ensuring alignment with retailer goals, seasonal business cycles, and consumer behavior insights. Customer Engagement, Loyalty & Lifecycle Strategy Own executive oversight of Tanger's loyalty strategy, ensuring alignment with enterprise objectives to drive customer acquisition, lifetime value, visit frequency, and retention across the portfolio. Define the long-term vision for Tanger's loyalty ecosystem, including membership structure, value proposition, and integration with retailer offers, media, and experiential marketing. Lead the prioritization of loyalty initiatives and product roadmap in partnership with Customer Engagement & Loyalty leadership, ensur

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