Chief Marketing Officer

About the role

We Don't Need a Marketing Manager. We Need a Chief Marketing Officer Who Connects Media Buying, CRO, and Strategy Into One Profit-Printing Machine. Chief Marketing Officer (CMO) Most marketing leads manage campaigns. You'll own the entire marketing engine-tying together media buying, funnels, and conversion data into a unified strategy that scales profitably. About Rescale Media We're not just another e-commerce company. We're a brand incubator on a mission to build enduring, value-driven brands that bring meaningful products into families' lives. We've scaled from just drop shipping to a 50+ person team doing $1M+/month. Our goal? Multi 9-figures. And we're just getting started. 🌐 Learn more at rescale.media Our Core Values 🧠 GENIUSES & OWNERS We partner with builders who think like founders. Not employees waiting to be told what to do-owners who see a problem and fix it. ⚡ ITERATIONS > HOURS We don't measure success by time at your desk. We measure it by how fast you can test, learn, and improve. Ship it. Learn. Repeat. 🎯 TRUTH OVER EGO We prioritize honesty and clarity, even when it's uncomfortable. No politics. No BS. Just data and results. The Role We have media buyers running traffic. We have funnels converting customers. We have data flowing in from every direction. But what we need is the strategic layer that ties it all together. That's you. As CMO, you'll lead the entire marketing department and own the full performance picture. You'll oversee media buying quality-not just spend, but strategy. You'll evaluate funnel performance through conversion data and identify where we're leaking profit. You'll connect the dots between traffic, creative, landing pages, and checkout to build a unified marketing strategy that compounds. This isn't about managing campaigns. It's about seeing the entire system, finding the leverage points, and building the strategy that scales us to 9-figures. What You'll Do Own Marketing Strategy Develop and execute the overall marketing strategy across all brands Identify the highest-leverage opportunities for growth and profitability Build strategic roadmaps that align media buying, CRO, and creative functions Set KPIs, targets, and accountability across the marketing team Oversee Media Buying Lead and mentor the media buying team Evaluate media buying quality-not just ROAS, but strategy, testing methodology, and scaling decisions Ensure we're allocating budget to the highest-performing channels and campaigns Identify when to scale, when to cut, and when to test new approaches Oversee CRO & Funnel Performance Own conversion rate optimization across all funnels (advertorials, sales pages, upsells, checkout) Analyze funnel data to identify drop-off points and conversion leaks Work with the CRO and funnel teams to prioritize tests and improvements Ensure every step of the customer journey is optimized for conversion Connect the Data Tie together traffic data, creative performance, funnel metrics, and revenue Build dashboards and reporting that give leadership a clear view of marketing performance Use data to inform strategic decisions-not gut feelings Create feedback loops so learnings from one area improve the others Lead the Marketing Team Manage and develop media buyers, CRO specialists, and marketing support roles Build SOPs, processes, and systems that scale the marketing function Run strategic meetings and ensure alignment across the department Foster a culture of testing, learning, and continuous improvement What We're Looking For 5+ years of experience in performance marketing, with at least 2 years in a leadership role Extensive media buying experience -you've managed significant ad spend ($500K+/month) and know what good media buying looks like Extensive CRO experience -you understand funnels, conversion optimization, and how to diagnose where we're losing customers Proven ability to connect data across channels and build unified marketing strategies Experience leading marketing teams (media buyers, CRO specialists, etc.) Strong analytical skills-you live in the data and make decisions based on it Strategic thinker who can zoom out to see the big picture and zoom in to fix details Clear communicator who can translate complex data into actionable insights for leadership Experience in e-commerce, DTC, or high-growth consumer brands Background in both paid social (Meta, TikTok) and other channels (Google, Pinterest, native) You've scaled a brand from 7-figures to 8-figures or beyond Experience with advertorial funnels and direct response marketing Bonus Points: Dropshipping experience-you understand the fast-paced testing cycles, thin margins, and rapid scaling decisions that come with dropshipping models Experience at a performance creative agency-you've seen what works across multiple brands and brought that pattern recognition in-house This Role Is NOT For... We're being direct because we respect your time: People who only know media buying OR CRO-but not both deeply

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