Senior Copywriter

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . WHO IS HUDSON ROUGE? Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP that works solely on luxury brands, and is the exclusive agency of record for the Lincoln Motor Company business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. We are a small group of people, spread across several offices -- New York, Detroit, Shanghai, Toronto, Mexico City -- and we care for each other as much as we care for our clients. We are an agency that prides itself on creating an irrational desire for luxury brands, and we look for uniquely talented people who are excited about doing their best work and want to grow with us. Senior Copywriter We are seeking a versatile, ideas-first Senior Copywriter to join our dynamic creative team in Detroit. This is a role for an adaptive storyteller who is much more than a digital writer. You can crack the creative concept and seamlessly translate it across multiple channels-whether it's a high-impact social campaign, a targeted digital experience, or a premium physical activation. In this role, you will partner closely with art directors and designers to shape our primary client's narrative. You should have the confidence to pitch your ideas, back up your creative choices, and execute them beautifully. If you have a passion for premium branding, love a fast-paced agency vibe, and want to see your concepts come to life, we want to hear from you.

Responsibilities

• Big Ideas & Multi-Channel Campaigns
• Brainstorm & Build: Partner with Art Directors and Designers to co-create fresh, integrated campaign concepts from scratch.
• Translate Briefs: Turn strategy and insights into compelling, human stories that span digital, print, and experiential channels.
• Master the Premium Voice: Elevate the client's brand narrative by injecting a sophisticated, luxury tone into every piece of copy.
• Digital Experiences & Web Content
• Craft Web Journeys: Write engaging, high-performing copy for websites, landing pages, and interactive digital spaces.
• Actionable Writing: Create sharp calls-to-action (CTAs) and write intuitive microcopy to enhance the user experience.
• Organic Reach: Blend premium storytelling with SEO best practices to keep content discoverable yet sophisticated.
• Performance Copy & Social Advertising
• Thumb-Stopping Ads: Write snappy, impactful copy for paid social, display banners, and search engine ads.
• Test & Learn: Collaborate on messaging matrices to test different creative hooks and refine copy based on performance data.
• Email Journeys & Nurturing
• Engaging Email: Write compelling subject lines and narrative flows for premium lifecycle, promotional, and automated email campaigns.
• What You Bring
• Experience: 5+ years of copywriting experience, ideally within an agency or fast-paced creative environment.
• Luxury Tone: A proven ability to write with a high-end, premium aesthetic-knowing how to make a brand feel exclusive and aspirational.
• Multi-Channel Portfolio: A strong portfolio showcasing big-picture creative thinking and work that lives harmoniously jacross multiple media channels. (Automotive experience is a huge plus, but not a dealbreaker!).
• Tech Stack: Fluency in Figma for collaboration, Confluence for documentation, and familiarity working alongside design teams in Adobe Creative Suite .
• Collaborative Spirit: A drive to work seamlessly with strategists, project managers, an

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