6-8 years of experience in corporate communications, digital content, or related fields
Experience in financial services or a regulated industry preferred
Skills & capabilities
Strong writing and editorial skills in English and Chinese
Ability to translate complex business topics into clear, engaging content
Experience managing corporate social media programmes (preferably LinkedIn)
Strong stakeholder management skills, including working with senior stakeholders
Experience working with agencies and cross-functional teams
Personal attributes
Strong sense of ownership and accountability
Good judgement on tone, positioning, and reputational considerations
Detail-oriented, with high standards on content quality
Able to operate in a fast-paced and evolving environment
Additional Information
Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
This role leads Prudential Hong Kong's corporate content and digital communications, positioning the company's narrative across LinkedIn and owned channels to strengthen reputation, leadership visibility, and stakeholder understanding.
This role is responsible for leading Prudential Hong Kong's corporate content and digital communications, with a focus on LinkedIn and owned channels.
The role operates as a central content engine, translating corporate priorities and narratives into clear, engaging, and consistent content to support reputation, leadership visibility, and stakeholder understanding.
Working closely with the Director, Corporate Communications and team members, the role ensures alignment across content, channels, and corporate positioning.
Job Responsibilities
1. Content strategy & editorial direction
Develop and manage a forward-looking content strategy and editorial calendar aligned with corporate priorities
Translate business developments into clear, audience-relevant narratives and storylines
Ensure consistency in tone, messaging, and positioning across all content
2. LinkedIn & digital content programme
Own Prudential Hong Kong's corporate LinkedIn end-to-end, including: content planning
drafting and editing
publishing workflow
Maintain a steady pipeline of high-quality, corporate content aligned with Prudential's positioning
Continuously refine formats (e.g. posts, carousels, short-form video) to improve engagement
3. Content engine & reuse
Build and manage a central content pipeline to maximise reuse across channels e.g. bylines, media materials, events, leadership messaging
Identify opportunities to extend and adapt content for different audiences and platforms
4. Executive communications (LinkedIn)
Support development of executive LinkedIn presence on key corporate developments
Provide content ideation and drafting support (where appropriate)
Ensure alignment with corporate narrative and tone
5. Corporate content assets
Lead development and maintenance of key corporate content assets , including: corporate videos
fact sheets
employee stories
evergreen brand materials
Ensure content remains up to date and aligned with corporate positioning
6. Agency & production management
Manage digital / creative agencies to deliver high-quality content outputs
Provide clear briefs, direction, and quality control
7. Awards & corporate storytelling
Act as central liaison for awards submissions and related communications
Develop clear and credible narratives to support submissions
Ensure alignment with overall corporate positioning
8. Performance tracking & optimisation
Monitor content performance (e.g. engagement, reach, resonance)
Generate insights to improve content effectiveness
Refine content strategy based on performance data
9. Internal communications
Ensure alignment between external content and internal channels
Manage intranet for article posting
Key Performance Indicators (KPIs)
Quality, clarity, and consistency of corporate content
Engagement and reach across LinkedIn and digital platforms
Strength and consistency of executive visibility
Effectiveness of content reuse across channels
Timeliness and quality of award submissions
Job Requirements
Prudential · Hong Kong