Develop and execute integrated marketing strategies aligned with short- and long-term business objectives
Serve as a key contributor to annual and multi-year business planning and growth initiatives
Lead, mentor, and develop a high-performing marketing team; manage agencies and strategic partners
Establish marketing goals, KPIs, and performance metrics tied to revenue, market share, and brand equity
Market & Customer Insights
Lead market research initiatives to identify customer needs, competitive dynamics, and emerging market opportunities
Monitor competitor positioning, pricing, and marketing activity; provide actionable insights for Sales and leadership
Serve as the voice of the customer through surveys, feedback mechanisms, and data analysis
Budget, Pricing & Cross-Functional Collaboration
Manage the marketing budget and allocate resources to maximize impact and alignment with strategic priorities
Collaborate cross-functionally on pricing strategy, promotions, and market positioning
Partner with Product, Sales, and Operations to support new product launches and business development initiatives
Brand, Messaging & Communications
Own brand positioning, value proposition, and messaging architecture across corporate and product brands
Translate complex product and solution offerings into clear, compelling marketing narratives
Oversee development of content and communications across digital, print, social, trade shows, training, and sales enablement
Ensure consistency of voice, visuals, and messaging across all touchpoints
Demand Generation & Channel Marketing
Lead demand generation strategy across digital, dealer, and direct channels to drive qualified leads and end-user demand
Partner with Sales to support dealer and distributor marketing programs, training initiatives, and incentive programs
Define and manage dealer marketing programs that drive desired partner behaviors and performance
Digital Marketing & Marketing Operations
Own the digital marketing ecosystem including website, SEO, paid media, marketing automation, analytics, and CRM integration
Ensure data integrity, reporting accuracy, and actionable insights across marketing systems
Continuously optimize marketing performance based on analytics, ROI, and market feedback
Required Qualifications:
Bachelor's degree in Marketing, Business, or a related field
Minimum of 5 years of experience in marketing leadership
Strong strategic, analytical, and problem-solving skills
Proven leadership, coaching, and team development experience
Excellent written, verbal, and presentation skills
Demonstrated ability to influence cross-functional teams
Proficiency in Microsoft Word, Excel, and PowerPoint
Willingness to travel up to 20%, primarily domestic
Requirements
MBA
Experience leading an in-house marketing team
Marketing leadership experience within a manufacturing company selling through independent distributors
Work Environment:
ADA Physical/Mental/Workplace Requirements
Occasional lifting up to 25 lbs.
Sitting, working at desk/personal computer for extended periods of time
Primary work environment is professional corporate office
Gorbel® is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age,
Benefits
Equity / stock options
Additional Information
Gorbel's mission is simple: We improve people's lives.
That mission guides everything we do, from the products and service we provide to our outside customers to the work environment we foster for our employees. We are a manufacturer of material handling and fall protection products for the production and warehouse/distribution sectors. We're on the cutting edge of manufacturing and distribution; a thriving, growing company that is constantly seeking out new ways to innovate and elevate our products and our processes - and we're looking for people like you to join us in that mission.
We're currently hiring for open positions in the US and Canada. We operate in Canada as Engineered Lifting Systems and Equipment (ELS)/DBA Gorbel® Canada, and subsequent communication related to Canadian positions may show the ELS name. You may be contacted by phone by recruitment personnel based in either Canada or New York.
Work Shift:
Job Description:
The Director of Marketing is a key organizational leader responsible for developing and executing comprehensive marketing strategies that drive brand strength, demand generation, customer engagement, and revenue growth. This role partners closely with Sales, Product, Business Development, and Operations to translate business objectives into integrated marketing programs that support customer acquisition, retention, and channel performance.
The Director of Marketing leads the marketing team, manages external partners, oversees marketing operations and budget, and ensures consistent messaging across all platforms, channels, and markets.
Gorbel · New York, Victor