GTM Engineer

About the role

Werner Partners is a boutique buy-side M&A advisory firm that generates proprietary dealflow for corporate acquirers and private equity groups. They target privately held businesses with $5M-$200M in revenue, and they win deals through systematic, relationship-driven outreach, not luck. They are hiring a Go-to-Market Engineer to own the revenue infrastructure behind that engine. This is not a support role. You are not here to maintain what already exists. You are here to build systems that turn an ideal customer profile into a live, scalable pipeline, replacing manual work with automation, and replacing external consultants with internal ownership. If you are drawn to owning the full GTM stack, thinking in systems, and operating with minimal oversight inside a lean, high-stakes environment, this role was built for you.

Responsibilities

• Own and administer HubSpot as the company's primary CRM, covering pipeline configuration, custom properties, workflow automation, and reporting for both seller targets and buyer clients
• Design and build Clay workflows to identify, enrich, and qualify seller targets using firmographic, ownership, and intent signals, not manual research
• Build and optimize outbound sequences in Instantly, including domain infrastructure, email warmup, deliverability monitoring, and personalization at scale
• Develop lead scoring models and ICP filters that surface the highest-probability targets for the deal team
• Automate CRM hygiene across all platforms, no duplicates, no stale records, no manual imports
• Create reporting dashboards that give leadership clear visibility into pipeline health, outreach performance, and deal velocity
• Manage and optimize integrations across the GTM stack using tools like Zapier, n8n, Apollo, and equivalents
• Document every system and workflow so the team can operate independently
• Partner with leadership to identify and implement AI-driven automation opportunities

Requirements

• 4 to 7 years of experience in GTM Engineering, Revenue Operations, or Growth Operations in a B2B environment
• Hands-on HubSpot administration, actual pipeline architecture, workflow logic, and reporting builds
• Real Clay experience, multi-step enrichment workflows you built yourself, not pre-built templates
• Proven ability to build outbound infrastructure from scratch: domain setup, warmup, sequencing, and deliverability management
• Strong understanding of CRM architecture, lead lifecycle management, and data governance
• Experience with API integrations and webhook logic
• Comfortable working directly with founders and executive stakeholders
• Strong written English, you will communicate directly with the deal team
• Familiarity with M&A, private equity, or financial services dealflow processes
• Experience targeting owner-operated or lower-middle-market businesses
• Python or JavaScript scripting for custom enrichment or API logic
• Experience using AI and LLM prompting within Clay or outbound tooling for personalization at scale
• SQL basics for reporting and data analysis
• What Success Looks Like (First 3-6 Months)
• Within the first 90 days you have audited the current stack, documented every workflow, and stabilized HubSpot and data management processes. You have identified the key operational bottlenecks and presented a clear improvement roadmap.
• Within 6 months you fully own the GTM technology ecosystem. Automation initiatives are live and reducing manual work. Lead management, reporting, and outbound execution are running on repeatable, scalable processes. Leadership relies on you, not an agency.
• Compensation & Logistics
• Remote, must be based in Latin America
• Full-time engagement
• Significant overlap with U.S. business hours required
• Direct collaboration with company leadership
• Company Overview
• The team operates lean and moves fast. This hire will work directly with leadership and become the internal owner of the GTM infrastructure that powers the firm's dealflow engine.

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