Manager Marketing

About the role

Merrick Bank: The bank that builds CardWorks Servicing: One partner, total performance Carson Smithfield: Resolution with respect With nearly 40 years of operating history, our track record is solid: disciplined in downturns and built to accelerate in recovery. The CardWorks Financial Group companies take precise approach in complex markets, as a top three non-prime focused general purpose card issuer and a top fifteen U.S. merchant acquirer. Our team tackles the industry's most complex credit and payment challenges. And we believe that excellent work starts with a team that feels supported, respected, and empowered to grow. CardWorks Servicing, LLC provides end-to end operational servicing functions for credit cards, secured cards, and installment loans. We service consumer and small business loans across the credit spectrum and offers backup servicing and due diligence services to capital providers and trustees. Founded in 1997, Merrick Bank is an FDIC®-insured financial institution headquartered in South Jordan, Utah, with over $10 billion in assets. A wholly owned subsidiary of CardWorks Financial Group, Merrick Bank serves roughly five million cardmembers and more than 100,000 merchant customers, offering credit cards, recreational loans, deposit accounts, merchant services and bank sponsorships to consumers and businesses. Carson Smithfield, LLC provides a variety of post-charge-off debt recovery services, including digital self-service, IVR, live agent, and external agency management. The Manager, Marketing role will lead communications planning, creative strategy, and campaign development for key business priorities across the Merrick Bank credit card organization, with the primary area of focus on Customer Offer Programs. The manager will own the campaign roadmap for all customer marketing offers and partner closely with cross-functional teams to lead creative design, test & learn agendas, and end-to-end campaign execution across all Merrick Bank brands. This includes shaping creative direction and content quality, while ensuring all communications reflect Merrick Bank's brand voice to deliver clear, compelling marketing offers to customers. Key programs the manager will support within marketing include second-card offers, balance transfer campaigns, credit line increase initiatives, spend promotions, and other high-impact efforts. Success of these programs is critical to the business, with direct impact on P&L and overall profitability for the organization. While the role primarily centers on email, the manager may also collaborate with channel owners to launch campaigns in direct mail and digital. The individual will interact with numerous partners, stakeholders, agencies and vendors to bring creative concepts to life and deliver flawlessly, always with the customer and brand top of mind. Essential Functions: Owns the Customer Offers campaign roadmap for credit card, partnering closely with the Business, Risk, and Portfolio Engagement teams to understand top priorities and ensure alignment with card objectives. Leads creative development for Customer Marketing Offers, shaping messaging, positioning, and visual direction to drive engagement and performance. Partner with internal and external agencies to bring concepts to life. Oversees the creative testing strategy and maintains backlog of test & learn opportunities sourced from the Business and Risk teams, including A/B tests, segmentation strategies, offer variations and creative or content testing. Maintains a strong understanding of industry trends, competitor landscape, and emerging best practices to inform content and offer positioning. Drives campaigns from concept to completion, managing day-to-day coordination with agencies and vendors. Execute campaigns flawlessly, partnering with our Dev, Data, Legal, Compliance and Ops teams to ensure timelines, requirements, and standards are consistently met. Partners with channel owners (Email, Direct Mail, Digital) to ensure cohesive execution and consistent customer experience across touchpoints. Collaborates with various teams to interpret results, identify performance drivers, compile voice of customer feedback, and translate insights into actionable recommendations for future campaigns. Champions brand and customer experience, ensuring all communications reflect Merrick Bank's voice, values and commitment t