Content Marketer

About the role

As our first Content Marketer, you will have the opportunity to build this function from the ground up, defining how the market understands agentic AI security, scaling our content engine, and turning a strong POV into pipeline. You'll own the content strategy and execution, including original long-form assets, repurposing them into digestible, bite-sized content, demand generation campaign support, and executive thought leadership amplification. This is a hands-on role for someone who can both think strategically and ship quickly. You should be able to operate AI-driven content workflows fluently.

Responsibilities

• Content Creation and Strategy
• Develop and execute a content strategy aligned with product marketing priorities and GTM campaigns to create supporting original content
• Translate technical concepts (e.g., intent-based least privilege for AI agents) into accessible, engaging narratives
• Build a strong company voice, from engaging to contrarian, to support building our category and POV
• Content Repurposing and Distribution
• Break down long-form assets (eBooks, reports, whitepapers) into content such as:
• Infographics
• Social media posts (LinkedIn, etc.)
• Email and ad campaigns
• Short-form and long-form videos
• Sales enablement materials
• Adapt messaging for different stages of the buyer journey from awareness to consideration
• Demand Generation Support
• Partner with demand gen to create campaign assets, landing pages, gated content, and nurture flows
• Continuously optimize content performance based on conversion data and engagement metrics, not just traffic
• Cross-Functional Collaboration
• Work closely with Product Marketing, Sales, and Product teams to ensure content accuracy and relevance
• Support product launches with coordinated content plans across channels
• Incorporate customer insights, competitive positioning, and market trends into content

Requirements

• 5-8+ years of experience in content marketing, preferably in B2B SaaS or cybersecurity
• Knowledge of enterprise agentic AI and identity and access management is a plus
• Strong writing and storytelling skills with the ability to simplify complex technical topics
• Experience using AI tools to accelerate content creation, delivery, and measurement
• Proven experience creating and repurposing content across multiple formats and channels
• Familiarity with content-driven demand generation and funnel metrics
• Ability to manage multiple projects and move quickly in a startup environment
• Experience working closely with product marketing
• Preferred
• Background in cybersecurity, identity, AI, or cloud infrastructure
• Experience with video content creation or scripting
• Experience with SEO/AEO/GEO and content performance tools
• Why This Role Matters

Benefits

Additional Information

Content Marketing Manager Location: Israel or US Remote Reports to: Head of Product Marketing About Token Security Token Security is building the identity platform for agentic AI. We believe the cybersecurity industry is taking the wrong approach to securing AI agents. While most vendors focus on what AI agents say (prompt filtering and output guardrails), the real risk is what AI agents do . Identity is the only control plane that successfully secures and governs agentic AI. We discover every AI agent and non-human identity across the enterprise, enforce ownership, control access dynamically based on intent, and govern the full identity lifecycle. We're early-stage, well-funded, and creating a new category at the intersection of identity security and agentic AI. This is a defining moment in cybersecurity, and you'll help shape how the market thinks about it.

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