Front-End Developer

About the role

This team focuses on conversion optimization for marketing web platforms - creating exceptional user experiences that drive engagement and conversions - these three main areas are key: Core responsibilities - building complex, interactive, websites, implementing A/B test precision, ensuring pixel-perfect designs and maintaining brand consistency. Collaboration - working closely with UX Centre of Excellence (COE), partnering & collaborating with designers, developers and external design agencies - cross team on strategic projects. Project impact - high visibility initiatives, evolving website experience and supporting frictionless buyer journeys. About you: You'll have at least 3 years' experience in front-end development, using JavaScript, HTML5 and CSS. With a keen eye for detail and strong communication skills, you'll be working with various teams on high-impact projects, maintaining quality standards whilst juggling multiple priorities. You'll love the challenge of building user experiences that drive real business results - turning browsers into buyers. In this role, you'll be at the heart of our digital transformation, working on high-visibility projects that directly impact our success. Every line of code you write will contribute to creating a smoother, more engaging journey for our customers. Day-to-day, you will be focused on: CRO & Experimentation - using the VWO platform to run A/B tests and experiments that boost conversions and turn ideas into working solutions, ensuring data quality and build prototypes based on results and feedback. Front End Development & UX implementation - building dynamic, interactive websites that work perfectly across all devices and browsers, turning Figma designs into pixel -perfect web pages, creating and maintaining design systems - whilst ensuring standards and brand consistency across all Access platforms. Performance & Quality - optimizing website performance by focusing on page speed, Core Web vitals and creating smooth animations that enhance user experience - whilst maintaining high code quality, through testing, code reviews and ensuring everything works perfectly across all browsers, devices and tools. Integration & Collaboration - integrating tracking and analytics whilst ensuring data accuracy and GDPR compliance, working with APIs to create dynamic, data-driven applications - collaborating effectively with QA engineers, external agencies, and cross-functional teams, including Design, UX, and Back-end developers to deliver projects on time. Your skills and experiences might also include: Essential: A/B testing expertise with platforms like VWO and an understanding of conversion optimization principles Strong responsive design skills building customer websites from scratch without frameworks Performance optimization knowledge including Core Web Vitals and cross browser compatibility Experience with API's and analytics plus familiarity with Git, Azure DevOps and Agile methodologies Desirable: Umbraco CMS experience with templating - Razor views (v13+) and basic C# knowledge Testing and build tools including Jest, Webpack, Vite and code quality tools like ES Lint Design systems and accessibility experience with Storybook, testing tools and animation libraries like GASP Marketing and analytics knowledge including SEO principles and heatmap tools What are we all about? The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. With over 9,300 talented individuals driving innovation and customer excellence, we're shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do . We'r