Lead, Marketing

About the role

Company : Sime Darby Industrial Sdn Bhd To collaborate with TM business units i.e CI RI, P&E Prime and and Aftermarket in the following areas : Offline Marketing: Planning and executing B2B/B2C campaigns, events, and in-store branding. Online Marketing: Developing and managing digital campaigns, content creation, and performance analysis. Branding & Strategy: Assisting in annual marketing planning and maintaining brand consistency. Develop promotional strategies including cost-benefit analysis. Channel Support: Providing marketing support to sales teams and managing promotional materials Create comprehensive digital marketing strategies using SEO, paid ads, social media and email. Cross - Team Collaboration - Work with creative, content and sales teams to ensure consistent branding and effective marketing efforts. Establish clear measurable KPIs for marketing campaigns and create performance reports to mgmt and stakeholders. Analyzing data for insights and optimistaion. Develop customer acquisition and retention strategies to improve ROI. Review Market insights & identify target demographics and develop effective campaigns.

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