Director, Visual Merchandising (Americas)

Benefits

Additional Information

Born in exuberant, ebullient Saint Germain, Paris, in 1961, Diptyque is a creator of evocative perfumes for the self and the home, scented skincare products and desirable decorative objects. Striking a balance between reverie, nature and art, Diptyque extends an invitation to step inside a universe replete with creations that set the imagination free to wander. The Director of Visual Merchandising, Americas will define and lead the visual merchandising strategy across Diptyque Americas, ensuring a cohesive and elevated expression of the Maison across all retail, wholesale, travel retail independent environments, corporate office and ephemeral spaces and events. This role will translate global vision into a clear regional roadmap, driving consistency, innovation, and commercial impact across all client touchpoints. The role is based in our corporate offices in NYC and oversees two direct reports. Leading with a strategic, cross-channel lens, this role will strengthen planning, consistency of brand expression, and executional impact. The Director will collaborate closely with Sales, Retail, Marketing, and Global teams to prioritize high-impact initiatives, support new store openings, and continuously elevate and optimize visual merchandising execution. This leader will balance strategic direction with in-field excellence, elevating visual standards while building strong cross-functional integration across the organization, while managing VM budget tightly. Key Accountabilities Visual Merchandising Strategy & Planning Define and own the regional visual merchandising strategy across retail and wholesale, ensuring alignment with global vision and local business priorities Develop a long-term VM roadmap, proactively sequencing initiatives across launches, animations, and key commercial moments Translate HQ visual merchandising strategy with agility, adapting concepts to store specificities while maintaining the integrity of the Maison's visual identity Continuously evolve visual storytelling to re-engage clients, driving visibility and rediscovery of the full catalogue Develop a VM strategy that balances both animation plans and permanent displays to ensure consistency and longevity of brand expression Ensure a cohesive expression of the brand across all channels and touchpoints, including the NYC corporate office Maintain relationships with VM vendors known for their excellence in execution and creativity and negotiate with VM vendors Field Leadership & Regional Ownership Oversee execution of visual merchandising across retail and wholesale environments, ensuring consistency with global guidelines In partnership with CMO and SVP sales, establish clear prioritization of field visits and initiatives based on business performance and strategic importance Maintain a strong in-field presence to uphold visual excellence, support key launches, and ensure flawless execution Lead and elevate visual standards across all doors, including new counter installations, outposts, and seasonal updates Cross-Functional Integration Partner closely with the SVP of Sales on execution planning, prioritization, and tracking of VM initiatives Collaborate with Retail, Wholesale, and Marketing teams to ensure VM strategy supports broader commercial and brand objectives Partner with Global VM to align on concepts, launches, and guidelines, while advocating for regional needs Align space and visual storytelling to drive both brand expression and sales performance Partner closely with Sales on assortment strategy to ensure the right product is placed in the right location, within the right space allocation and planogram, to maximize productivity and client experience Serve as a key partner to Sales leadership, constructing VM tests and providing insights on how visual merchandising can optimize performance by door Performance & Business Impact Define and track KPIs to measure the effectiveness of VM initiatives, linking visual execution to commercial outcomes Analyze performance of key displays, launches, and installations to inform future strategy and optimization Clearly articulate the business impact of VM decisions, ensuring visibility at leadership level Identify opportunities to innovate and elevate the client experience through visual storytelling Push the Local Best Sellers strategy to increase productivity and Fragrance category penetration Team Leadership & Capability Building Lead, coach, and develop the visual merchandising team, fostering both creative excellence and strategic thinking Build strong relationships with global partners in Paris HQ, and Americas field teams and retail partners to inspire ownership of visual standards Deliver training and tools that enable consistent execution and understanding of VM principles across the network Create a culture of accountability, creativity, and continuous elevation Project Management & Installations Oversee all new VM installations and visual rollouts, ensuring seamless coordin

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at diptyqueparis? Share your experience