Global Marketing Automation Architect

About the role

The Global Marketing Automation Architect is responsible for designing, governing, and optimizing PerkinElmer's global marketing automation ecosystem, with HubSpot serving as the central campaign orchestration platform integrated with Salesforce CRM and other digital marketing platforms. Under the guidance of the Global Digital Marketing Director, this role owns the architecture that enables scalable, automated B2B demand generation programs across global business units. The position ensures that campaigns, data flows, and automation frameworks are built to support sophisticated multi-channel marketing strategies while maintaining strong governance, reporting integrity, and alignment with sales processes. Working closely with the Global Digital Marketing Director, CRM stakeholders, digital channel owners, product marketers, and regional marketing teams, this role translates marketing strategy into scalable automation frameworks that support lead lifecycle management, campaign attribution, and multitouch revenue performance visibility across the entire funnel. The architect will also oversee the operational intake and implementation of campaigns requested through Workfront while ensuring all marketing automation activities adhere to established data governance standards, integration protocols, and enterprise reporting requirements.