Integrate with the sales, channel, and tech alliance teams, along with corporate marketing, to develop annual field marketing plans that support overall pipeline growth.
Proactively engage with the sales teams to coordinate, communicate, and optimize the impact of marketing activities.
Work with the marketing team to develop and execute integrated campaigns across digital, social media, paid ads, product marketing, and other channels to effectively reach and engage the market.
Plan, execute, and manage live field and partner events as part of the overall marketing mix, ensuring a cohesive pre-event, at-event, and post-event strategy to drive engagement and response rates.
Develop and implement a targeted account strategy to support account-based selling.
Collaborate with the marketing team to create promotional materials, assets, and signage for field marketing initiatives.
Track, measure, and report on the effectiveness of marketing programs and campaign ROI, providing recommendations for optimization.
Manage budgets and expenses in an organized manner to maximize marketing impact.
Communicate and educate the sales team on new and planned marketing activities across global, regional, and local programs.
The majority of focus is dedicated to field marketing events (75%-80%) and in addition supporting and driving joint partner marketing activities (20-25%).
Requirements
7+ years' experience in field and partner marketing initiatives; experience in the cybersecurity industry is a plus.
Demonstrated expertise in demand generation, multi-channel marketing, and inbound marketing strategy/execution.
Proven ability to build strong relationships with sales teams and drive awareness and sales through strategic marketing programs.
Exceptional project management skills and the ability to align tactical plans with overarching business strategies.
Proficiency with key marketing and sales tools (including CRM and marketing automation platforms).
Willingness and ability to travel 10%-20% of the time.
Why should you join Recorded Future?
Want more info?
Blog & Podcast : Learn everything you want to know (and maybe some things you'd rather not know) about the world of cyber threat intelligence
Linkedin , Instagram & Twitter : What's happening at Recorded Future
The Record : The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field
Timeline : History of Recorded Future
Recognition : Check out our awards and announcements
We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day.
If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to our recruiting team at careers@recordedfuture.com
Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin,
With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world's most advanced, and largest, intelligence company!
Recorded Future is seeking a strategic and innovative Senior Field Marketing Manager for East. In this role, you will drive pipeline growth and customer retention by designing and executing targeted marketing campaigns exclusively for our targeted accounts. You will integrate advanced digital and data-driven strategies with a deep understanding of our products to ensure high-impact, multi-channel campaigns that resonate with both technical and business audiences
* Please note this role requires working from the Recorded Future Boston office at least 3 days per week
Recorded Future · Boston, MA