Visual Designer, Lifecycle Marketing

About the role

We're hiring a Designer II, Lifecycle Marketing to help define how Chime shows up across the member journey. This is not a traditional production role. You'll sit at the intersection of creativity, systems, and emerging technology-reimagining what lifecycle marketing can be when it's treated as a true creative discipline. You'll shape high-impact, insight-driven experiences across email, push, in-app, and beyond-while building the creative systems that allow us to reach millions of members in smarter, more personalized ways. This role is for a designer who thinks big, moves fast, and sees scale as an opportunity to do the most meaningful work of their career. You'll be shaping the experience of millions of people, every day. Lifecycle at Chime isn't just messaging-it's one of our most direct and powerful connections to our members. The opportunity is to turn it into something people actually look forward to. You'll also help define what modern lifecycle marketing looks like at scale-where creativity, systems, and technology come together to unlock better experiences and real financial progress for our members. Chime is one of the largest fintech companies in the U.S. and the #1 most loved banking app, serving more than 10 million active members. We're building a best-in-class, in-house creative team-and lifecycle is one of our most powerful and underutilized canvases. The base salary offered for this role and level of experience will begin at $116,000.00 and up to $160,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. In this role, you can expect to Lead the creative direction for lifecycle marketing, defining how Chime engages members across key moments and journeys Turn lifecycle strategy into compelling, cohesive narratives that go beyond individual assets Apply AI and emerging tools to transform how lifecycle campaigns are concepted, produced, and personalized at scale. Partner with Growth to drive experimentation, using insights and performance data to evolve creative approaches Raise the bar for lifecycle creative, delivering work that is both brand-building and performance-driving Collaborate closely with Product, Content, Marketing, and Engineering to bring ideas to life Operate with autonomy, identifying opportunities and pushing the work-and the team-forward To thrive in this role, you have 4-6+ years of experience in lifecycle, product, or marketing design A strong point of view on creative systems and how to design for scale Experience designing across lifecycle channels like email, push, in-app, and SMS A track record of driving measurable impact through your work A deep understanding of user behavior, journeys, and experimentation Fluency in Figma and modern design systems, and AI-native thinking Strong storytelling and communication skills, with the ability to influence cross-functional partners The ability to own large areas of work and navigate ambiguity with confidence #LI-AM1 #LI-Hybrid A little about us At Chime, we believe that everyone can achieve financial progress. We created Chime-a financial technology company, not a bank*-on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential. We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members. We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. We know that to achieve our mission, we must earn and keep people's trust-so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall-our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential. Because if we don't-who will? *Chime is a financial technology company, not a ba