Digital Marketing Manager

About the role

We are looking for an experienced Digital Marketing Manager to lead and scale B2B and Account-Based Marketing (ABM) initiatives across the EMEA region. This role sits at the intersection of strategy and execution, with responsibility for driving digital demand, improving account engagement, and influencing pipeline growth across priority industries and key accounts. You will act as the regional digital marketing lead, partnering closely with Sales, Global Performance Marketing, and regional stakeholders to ensure strong alignment, measurable impact, and consistent execution across markets. Key Tasks and Responsibilities: Digital Advertising & Paid Media Lead and optimize account-based paid media campaigns (LinkedIn Ads, Google Ads, programmatic), tailored to specific industries and strategic accounts. Own regional digital budget allocation, ensuring spend efficiency across lead generation, pipeline acceleration, and account engagement. Track, analyze, and report on campaign performance, translating data into actionable insights and continuous optimization. Plan, execute, and optimize content syndication campaigns to support account-based demand generation. Select and manage content syndication partners and platforms, ensuring strong alignment with target industries, ICPs, and priority accounts. Website, Content & Localization Drive optimization of regional landing pages, website experiences, and localized content to support ABM and demand objectives. Leverage personalization and intent data to adapt messaging for key audiences and priority accounts. Partner with the global performance and content teams to develop campaign strategies and thought leadership assets aligned with ABM frameworks. Marketing Automation & Lead Nurturing Design and manage account-based nurture programs using marketing automation platforms (Salesforce, HubSpot, Power BI). Align closely with sales engagement strategies across regions to ensure a cohesive funnel experience. Monitor and improve funnel performance, focusing on conversion rates, velocity, and pipeline influence. Analytics & Performance Reporting Define and track key ABM and B2B performance metrics, including engagement, account penetration, and pipeline impact. Provide clear, actionable reporting to regional leadership and global digital teams. Use intent data, analytics, and insights to continuously refine targeting and segmentation strategies. Collaboration & Stakeholder Leadership Act as the digital marketing point of contact for the region, working closely with the regional marketing director, sales leaders and the global marketing teams. Ensure regional activation aligns with global B2B, ABM, and performance marketing frameworks. Proactively share best practices, learnings, and recommendations across regions. Stay current on B2B digital marketing trends, ABM innovations, and evolving channel best practices. Key Qualifications Experience & Skills 5-8+ years of experience in B2B digital marketing, with a strong emphasis on ABM and paid media. Proven experience managing regional or multi-market digital strategies. Strong hands-on expertise in: Paid media (LinkedIn Ads, Google Ads) Marketing automation (HubSpot) CRM and reporting tools (Salesforce, Power BI) ABM platforms (e.g. 6sense) Data-driven mindset with strong analytical and optimization skills. Profile & Mindset Strategic thinker with strong execution capability. Comfortable partnering with senior sales stakeholders. Able to balance global direction with local market needs. Confident owning performance conversations and results. English: professional working proficiency Additional European languages are a strong plus