Digital Sales Performance Manager

Benefits

Additional Information

We are seeking a strategic and highly analytical Digital Performance Manager to lead and scale our digital sales engine for energy tariffs and solutions. In this role, you won't just optimise channels and launch campaigns, you will be the primary driver of business growth, owning the end-to-end direct-to-site sales. You will bridge the gap between high-level commercial ambition and digital execution. You will own the direct-to-site sales goals and results, closely collaborating with each channel across paid and organic, app and web journeys. By deeply understanding every stage of the user funnel, you will leverage martech solutions, data insights, and rapid experimentation to ensure our digital marketing isn't just performing, it's market-leading. Here's a taste of what you'll be doing Digital performance ownership Own the full P&L for online sales targets (direct-to-site), moving beyond forecasting to building growth models. Plan and launch multi-touchpoint campaigns collaborating with paid and organic channels in a regulated environment. Lead strategic planning revisions and budget shifts by identifying high-impact opportunities through data-driven insights. Proactively design marketing mitigations and cross-functional actions to stay ahead of market shifts or performance gaps. Performance insight and optimisation Synthesise complex digital metrics into actionable "So-What" insights. Partner with Organic, Propositions, and Digital Experience teams to remove friction and drive customer-centric growth through messaging and conversion rate optimisation (CRO). Partner with the digital channel experts in Paid Media to ensure we are constantly optimising the digital marketing channels. Strategic influence Craft and deliver compelling performance narratives for senior management and executive reviews, influencing business growth strategy. Act as a champion for digital excellence, aligning performance goals with broader company-wide strategic initiatives. Partner with the Ecommerce Manager, Organic, Propositions, Digital Experience and other internal teams to identify opportunities and drive sales through offers, messaging tests, funnel improvements. Are we the perfect match? Extensive experience in digital performance management, ecommerce, digital marketing, growth marketing, or a highly analytical commercial role. Strong knowledge of digital sales KPIs with a proven ability to make strategic, data-backed recommendations that drive tangible business impact. Highly data-driven with the ability to distil complex datasets into clear, narrative-driven reports for all levels of seniority. Ability to simplify complex data into "So-What" insights that influence business strategies. Comfortable working in a fast-paced environment where quick decisions are required to influence commercial outcomes. It would be great if you had Advanced knowledge of digital tracking, attribution, and reporting tools (e.g., GA, Tableau, etc.) Experience with Multi-Touch Attribution and Marketing Mix Modelling is a plus. Here's what else you need to know Role may close earlier due to high applications. Competitive salary Location - London or Nottingham Excellent parental leave allowance. Award-Winning Workplace - We're proud to be named a Sunday Times Best Place to Work 2025 and the Best Place to Work for 16-34-year-olds Outstanding Benefits - Enjoy 26 days of annual leave plus bank holidays, a generous pension, life cover, bonus opportunities and access to 20 flexible benefits with tax/NI savings Flexible & Family-Friendly - Our industry-leading hybrid and family-friendly policies earned us double recognition at the Personnel Today Awards 2024 . We're open to discussing how flexibility can work for you Inclusive & Diverse - We're the only energy company in the Inclusive Top 50 UK Employers . We're also proud winners of Best Employer for Women and Human Company of the Year - recognising our inclusive, people-first culture Support at Every Stage of Life - We're Fertility Friendly and Menopause Friendly accredited, with inclusive support for everyone Accessible & Supportive - Do you consider yourself as having a disability? As a Disability Confident Employer, we guarantee interviews for disabled applicants who meet the minimum criteria for the role and will make any adjustments needed during the process Invested in Your Growth - From inclusive talent networks to top-tier development programmes , we'll support your growth every step of the way For all successful candidates. Due to the nature of this role your employment will be subject to a basic DBS (Disclosure Barring Service) check being carried out by ourselves via a 3rd party service provider Any questions on the role - please reach out to Eonnext.recruitment@eonnext.com At E.ON Next, our customers are our number 1 priority! All Nexties - including our executive team - regularly directly support customers so we stay close to their needs and make better decisions