Bachelor's degree in communications, marketing, journalism, writing, or a related field
6-8 years of experience in communications, content strategy, or a related role (agency or in-house, agency preferred)
Exceptional writing, editing, and storytelling skills across formats and channels
Proven ability to create content that drives engagement and business outcomes in B2B environments
Experience supporting public relations or external communications initiatives
Experience managing social media for a brand or business unit
Strong portfolio demonstrating expertise across digital, print, and multimedia formats
Experience partnering with Product Marketing, Demand Generation, and Design teams
Proficiency in Google Workspace
Experience in healthcare, financial services, or regulated industries
Experience working in fast-paced, matrixed organizations
Technical & Platform Experience
Experience with project management tools (e.g., Monday.com)
Familiarity with SEO and content optimization platforms (e.g., BrightEdge)
Comfort using AI tools to enhance content development and efficiency
Key Competencies
Writing & Storytelling: Produces clear, compelling, and audience-focused content
Communication: Effectively conveys ideas across written, verbal, and visual formats
Execution & Urgency: Works quickly and efficiently without sacrificing quality
Self-Starter: Proactively identifies needs, takes initiative, and drives work forward independently
Collaboration: Builds strong partnerships across Product Marketing, Demand Gen, and Creative/Design
Adaptability: Thrives in a fast-paced, evolving environment
Curiosity: Seeks new ideas, tools, and approaches to improve outcomes
Integrity: Builds trust through accountability and transparency
Physical Requirements & Work Environment
The physical demands described here are representative of those required to successfully perform the essential functions of this role. Reasonable accommodations may be made.
Regularly required to use hands, talk, hear, and work at a computer
Occasionally required to stand, kneel, stoop, and lift moderate weight
Must be able to vi
Benefits
Health insuranceVision insurance
Additional Information
Reporting to the Manager, Communications and Content, the Sr Content & Communications Strategist is responsible for developing and executing high-quality, product- and campaign-aligned communications that support broader enterprise and business unit strategies. This role focuses exclusively on the Inmar Healthcare division and is responsible for translating business priorities and product strategies into clear, compelling communications and content across channels. The ideal candidate is an exceptional writer and communicator who brings strong judgment, operates with urgency, and partners effectively to deliver high-quality work that drives engagement, alignment, and business impact.
Primary Accountabilities
Communications Strategy, Execution & Content Creation (60%)
Translate Healthcare division and business unit communications strategies into clear, actionable plans for assigned products, campaigns, and initiatives
Serve as a strategic partner to internal stakeholders by providing communications guidance rooted in audience insight and business goals
Develop high-quality, multi-channel content including website copy, sales materials, white papers, thought leadership, internal communications, social media, and video scripts
Write and manage communication cascades, ensuring alignment and clarity across both internal and external audiences
Own and manage social media execution for the Inmar Healthcare division, including content planning, calendar management, posting, and optimization
Ensure all communications align with established messaging frameworks and Inmar brand voice
Manage multiple priorities in a fast-paced environment while maintaining high standards for quality and accuracy
Continuously refine communications based on performance insights, stakeholder feedback, and evolving business needs
Ability to translate marketing imperatives such as personas, market research and business strategies into compelling and engaging communications
Internal Communications (30%)
Own and manage internal communications strategy and execution for the Inmar Healthcare division
Develop and maintain internal messaging, announcements, and content for the company intranet
Partner with leadership and cross-functional teams to ensure clear, consistent, and timely internal communications
Lead planning and execution of internal communication cascades and key organizational updates
Cross-Functional Partnership (10%)
Partner closely with Product Marketing, Demand Generation, and Creative/Design teams to deliver integrated communications and campaigns
Collaborate with external PR partners by supporting messaging, content development, and thought leadership initiatives
Ensure alignment across teams and contribute to cohesive, high-impact communications
Inmar · Headquarters, Winston Salem, NC