Employer Brand Marketing Consultant

About the role

As the Employer Brand Marketing Consultant, you will focus on activating MassMutual's employer brand both internally and externally. You're a storyteller at heart who is adept at working cross-enterprise to build partnerships and resources needed to deliver on our brand strategy. Using your strong marketing skills, you'll articulate and activate strategies that amplify MassMutual's reputation as an employer of choice and deliver measurable outcomes. You'll own the strategy, development, and execution of content, campaigns, and brand experiences that drive awareness, engagement, and conversion-particularly across high-demand roles and inclusive talent pipelines. In close partnership with Communicatio ns, you will collaborate with Talent Acquisition (TA), Inclusion, Marketing, and our external partners in leading the creation of audience-targeted content and branded assets for events, recruiting activations, and talent pipeline campaigns. The Team You'll join the Talent Brand, Onboarding, and TA Operations team within MassMutual's Talent Acquisition, Inclusion, and People Analytics organization. Our team includes employer branding, recruiting (TA) operations, and onboarding experience. We are collaborative, agile, and motivated by delivering positive stakeholder and candidate experiences-from attraction and engagement to onboarding and internal brand building. As the Employer Brand subject matter expert, you'll work closely with recruiting teams to support hiring initiatives, elevate inclusive narratives, and build long-term engagement with future talent. Key Relationships P osition reports directly to the Head of Talent Brand, Onboarding, and TA Operations for daily functions and employer brand strategy , with a dotted line reporting to the Head of Media Relations to ensure message framing consistency and collaboration Works closely and collaboratively with media and internal communications team s to drive unified messaging and strategic alignment across initiatives, audiences , and channels. Collaborates closely with TA leaders, recruiters, sourcers, Inclusion team, Business Resource Groups, Marketing, Brand, and external agencies . The Impact Your work will shape how MassMutual is perceived in the talent marketplace and how candidates experience our brand. You will be instrumental in delivering brand-forward, inclusive, and results-driven initiatives that support our hiring goals-particularly for high-impact, hard-to-fill, and identity-based pipelines. You'll also lead the employer brand presence across conferences and recruiting events, equipping recruiters with the tools, materials, and messaging they need to make a compelling first impression. Areas of Responsibility Include: Employer Brand Strategy & Activation Refresh and implement MassMutual's Employer Value Proposition (EVP) across internal and external touchpoints Drive brand consistency and differentiation across all recruiting assets, content, and platforms Partner with Corporate Social team and Media Relations team on employer brand presence across talent platforms (i.e. Built In, LinkedIn) Develop, curate, and manage digital asset collections featuring imagery of people, places, and objects to support employer branding efforts Conduct annual employee shoot to refresh photo galleries for digital and branding assets Recognition & Awards Strategy Build strategy on employer of choice awards recognition and best of list participation aligned with our EVP, markets and current talent needs Partner with Inclusion and People Analytics teams to develop submissions for employer recognition awards (e.g., Boston Globe's Top Places to Work, Built-in's Best Places to Work) Build a repository of brand storytelling content that highlights culture, benefits, leadership, and purpose MassMutual Careers Website & Content Management O wns content strategy and performance of careers.massmutual.com, including overall copy, CMS updates, SEO optimization, and campaign landing pages Create career area content aligned with MassMutual messaging that informs and inspires diverse job seekers Create the Programmatic Display and Programmatic Jobs Plan & Strategy - allocate ad spend to top-performing channels and amplify priority roles through targeted campaigns, building in-house capabilities while reducing external agency reliance Provide support , EVP guidance and talent brand consistency to our affiliates globally Candidate Relationship Management (CRM) Curate content to cultivate and nurture prospects and candidate relationships through personalized communication, outreach and centralized prospect/candidate data Extract insights and make recommendations from the CRM Analytics Dashboard to drive data-driven decisions Manage licenses, usage expectations, and KPIs Host trainings, best practices, and document SLAs for use of