Senior Director, Engagement Marketing

About the role

The Senior Director, Engagement Marketing owns the programs, content, and enablement infrastructure that drive member activation, empanelment, and sustained engagement across Marathon Health's diverse client base. This role has broad organizational reach and requires close partnership across marketing, client success, sales, product, and clinical operations. The ideal candidate is a systems thinker with B2B2C marketing expertise, a strong creative eye, and the ability to train and inspire distributed teams. They are equally comfortable navigating a large matrixed organization and rolling up their sleeves to get things done. ESSENTIAL DUTIES & RESPONSIBILITIES Own the strategy and execution of B2B2C marketing programs, developing industry-specific resources organized by clinical model, service, and population that equip client-facing teams to drive engagement with their own populations, reducing reliance on one-off and custom asset requests over time Train and enable client-facing teams to use self-service toolkits and reporting to deliver strong results independently Serve as a marketing subject matter expert for select large and high-priority clients, helping them get the most out of available programs and toolkit resources Own patient-facing content strategy across web, blog, social, and video, developing content that builds awareness and consideration for Marathon Health's care model Partner closely with in-house creative teams to develop high-quality, on-brand assets, providing clear creative direction and maintaining a sharp editorial eye throughout the process Build and maintain a test-and-learn program across engagement marketing programs and toolkit assets, incorporating results into regular updates so the work stays current and performance keeps improving Drive measurable outcomes across the function, including toolkit adoption and client-specific member engagement targets Lead and develop a team of three marketers, providing clear direction, coaching, and prioritization support across all workstreams